SABRE EMEA 2021 Finalists | PRovoke Media

2021 SABRE EMEA finalists

The 2021 SABRE Awards EMEA shortlist includes around 400 campaigns, selected from among more than 2,000 entries in this year's competition, which recognizes Superior Achievement in Branding, Reputation and Engagement. The campaigns were evaluated by a jury of industry leaders.

The 2021 EMEA SABREs will take place virtually in the early evening of June 9th. Tickets will go on sale soon.

Diamond SABRE Awards

CEO of the Year

Winner: Angela Cretu — Avon

Company of The Year

  • A Priceless Cause for A Better Future — Mastercard Romania with Golin Romania
  • A Vintage Year — Mubadala Investment Company
  • Iceland Feeds the Nation — Iceland Foods with Weber Shandwick

The SABRE Award for Superior Achievement in Brand-Building

  • Completed It Mate: Helping Papa John’s ‘Level Up’ in Lockdown — Papa John's with W Communications
  • Facebook x Hey Duggee — Facebook with Hope&Glory
  • Hertz Campers: How to avoid a crisis in a Jeep rooftop tent — Hertz Portugal with Corpcom
  • Launching the world's largest vertical farm — Nordic Harvest with Kudos Kommunikation, Granyon, DDG
  • More Cherished Moments — Boehringer Ingelheim with BCW

The SABRE Award for Superior Achievement in Reputation Management

  • Clarity Charter — BDO in South Africa with Razor, M&C Saatchi Group South Africa
  • Connecting a Nation — O2 with Hope&Glory and Teneo
  • Hertz Campers: How to avoid a crisis in a Jeep rooftop tent — Hertz Portugal with Corpcom
  • Insisting on Relentless Transparency to Earn Trust — Philip Morris International
  • Shop Small by American Express — American Express with Agence Babel, fischerAppelt & Werbewelt, BCW

The SABRE Award for Superior Achievement in Research and Planning

  • 12th Annual Asda'a BCW Arab Youth Survey 2020 — Asda'a BCW
  • Calastone Fund Flow Index Media Performance — Calastone with FTI Consulting
  • Get It Right From A Genuine Site — Creative Content UK with Tin Man, Oh My!, TIpi Group & Restless Communications
  • Know Your Rights — The Norwegian Labour Inspection Authority with Geelmuyden Kiese
  • State of Nutrition - Eat Well Live Well — Tiger Brands with Razor, M&C Saatchi Group South Africa

The SABRE Award for Superior Achievement in Measurement and Evaluation

  • Bringing Back Virgin Media's V Festival Virtually — Virgin Media with Tin Man
  • Get It Right From A Genuine Site — Creative Content UK with Tin Man, Oh My!, TIpi Group & Restless Communications
  • VisitBritain’s measurement journey: how our qualitative KPIs have served us well in a disruptive year — VisitBritain with Commetric and Notified


Geographic

Africa

  • #ChangeforHer — Newzroom Afrika with Razor PR, M&C Saatchi Group South Africa
  • Acer InstaPitch — Acer with Clockwork
  • Danone Algeria Plant Closure — Danone Djurdjura Algerie with TBWA DJAZ
  • Netflix Blood & Water — Netflix with Clockwork, Eclipse Communications
  • XBOX Hall of Fame — Microsoft with Clockwork

The Balkans

  • From spreading positivity to creating the biggest local event for gamers: Gaming Marathon — Gaming Week Association with Dăescu Borțun Olteanu
  • Life is not perfect. But it can look so in the vertical of your screen: KFC’s The Croppers webseries — KFC Romania with Golin Romania, MRM Romania & UM Romania
  • Nivea #daretowowandcare — Beiersdorf Bulgaria with SiteMedia Consultancy Bulgaria
  • Romanian Hygge — Storia.ro with MSL The Practice
  • We Open the Romanian Wine — Carrefour Romania with Graffiti

The Baltic

  • Association of Polish Trade and Services Employers vs. Covid-19 in #SavePolishWorkplaces campaign — Association of Polish Trade and Services Employers with Lighthouse
  • Change the perspective – Galaxy S20 Ultra 5G Campaign — Samsung Electronics Polska with d*fusion communication with VMLY&R Poland
  • First Sticker That Saved People’s Lives— Polish Railway Lines with Partner of Promotion
  • Fruit Union fast pandemic response – Covid-19 anti-crisis shield for Polish fruit growers — Association of Polish Fruit and Vegetables Distributors "Fruit Union" with Procontent
  • Women shaming - everyday criticism of women in Poland — Clue

Benelux

  • Dutch Dance Quiz — Nationale-Nederlanden with First Day of Spring
  • Forteiland Pampus: towards a sustainable, self-sufficient future — Forteiland Pampus with Coebergh Communicatie & PR
  • Grolsch Live Sessions — Koninklijke Grolsch with HPB, Fitzroy, Wavemaker
  • How McDonald’s paved the way for its peers with the world’s first Covid-19 proof restaurant — McDonald's Netherlands with Hill+Knowlton Strategies and TBWA\Neboko
  • The Dutch New Year’s Dive in times of Covid-19 — Unilever and Unox with Being There, and Banka Media

DACH

  • ecoo & smart city Wetzikon - the digital revolution of earmarked payments — City Wetzikon with DU DA Data & Commtech by Farner, Papers, Farner Consulting, Tezos Foundation
  • PowerYou: a simple and bold idea for accelerating change — PostFinance with Farner Consulting
  • Pro-bono communication for social business café “Vollpension Generationencafe” — Generationencafé Vollpension with Schütze. Positionierung
  • Solve for Tomorrow — Samsung Electronics with Ketchum
  • What's Your Number? — BMFSFJ with Edelman, Germany

Central & Eastern Europe

  • A women’s show: An untraditional battle against prostate cancer — Janssen Slovakia with Seesame
  • Hudbou spolu — McDonald's Czech Republic with MSL Czech Republic
  • Reviving hops production - Hops, we did it again — Heineken Hungary with Uniomedia Communications
  • The Protozoan Experiment — Stavební spořitelna České spořitelny with AMI Communications
  • Tradition and innovation: Kőbánya X, a secret cooperation — Dreher Breweries with Noguchi Porter Novelli

France

  • "Appart Solidaire": Open Homes for Covid Heroes — Airbnb with Maarc
  • Bold x Veuve Clicquot: Bold, Bolder, Boldest! — Veuve Cliquot with Edelman France
  • Danone Celebrates 100 Years — Danone with Edelman France
  • Lighting evolution — Philips Hue with Jin France
  • The return of Figolu — Mondelez International with BCW France

Iberia

  • #ChinChinConVidrio — Friends of Glass with Marco
  • Biosimilar Hunters - Playing for Change — Kern Pharma with Apple Tree
  • Live childhood to the fullest — Príncipe- Mondelez International with Evercom
  • Portugal from the inside - Rediscovering an almost forgotten countryside — Samsung Portugal with Lift Consulting
  • The last older person to die in loneliness — BBK Foundation with LLYC

Mediterranean

  • È tempo di vita (It's time for life) — Novartis Italia with Omnicom PR Group
  • Lactalis doesn't stop - #noicisiamo — Lactalis with BCW Italy
  • Parkinsoncare— Zambon with INC
  • The Magic Triangle — Essity with Omnicom PR Group
  • The New Lighting of the Acropolis – A project of great cultural importance — Onassis Foundation with V+O Communication

The Middle East

  • #4Humanity—Launching the World’s First Phase III Clinical Trial for an Inactivated Covid-19 Vaccine — G42 Healthcare with APCO Worldwide
  • Drivers' Leaders — Mobil Delvac with 4PR Group
  • Gamers Without Borders — Saudi Arabian Federation for Electronic and Intellectual Sports with Hill+Knowlton Strategies
  • ‘Stay In, We’ve Got You Covered’ — Smart Dubai with Asda'a BCW
  • The ADNOC Youth Forum 2020 - a Gamified Approach to Youth Engagement — Abu Dhabi National Oil Company

Nordics

  • From Zero to Hero — Farmasiet with PR-operatørene
  • Making the Global Goals Personal — The Norwegian Agency for Development Cooperation with Hill+Knowlton Strategies
  • Pladdling — Carlsberg Sweden with BCW Stockholm
  • The most CO2-friendly route — Neste with hasan & partners
  • Tutti Frutti TikTok Toolkit — Fazer Confectionary with Kurio

Russia and the CIS

  • Children need their parents — McDonald's Ukraine with Be—it Agency, part of One Philosophy, OMD OM Group, TBWA
  • Cybersecurity survival guide — Albany Associates with Be—it Agency, part of One Philosophy, Universal McCann Ukraine, WhyNot? Enot, Corestone Group, Digital Religion
  • How 7 Photoshopped fields saved hundreds of real ones — UAnimals with Gres Todorchuk
  • Restaurant of the future by KFC — KFC with Grayling
  • Re-thinking short video format with Gen Z: from entertainment to awareness — Likee with Grayling

Turkey

  • #ChooseKindness — Simple (Unilever) with PR House
  • I am protecting my energy — Enerjisa Enerji with Effect BCW
  • New Magnum Crack Launch — Magnum (Unilever) with Golin Istanbul
  • VakifBank You Are Precious — VakifBank
  • VolleyInsta — VakifBank Sports Club

United Kingdom and Ireland (Small Budget)

  • #DazItUp — Daz with Ketchum UK
  • Covid-19 Pandemic Testing & Vaccination Response — Boots UK with Sassy Films
  • Freeing up parking spaces for NHS heroes — Just Park with Ready10
  • Medallia x Pip Hare – making waves in the discussion on tech’s role in mental health — Medallia with Eleven Hundred Agency
  • Proving Middleware is Cool — Boomi, a Dell company with Positive

United Kingdom and Ireland (Mid-Budget)

  • Burger King UK 2020 Campaigns — Burger King UK with Coolr
  • Looking For Love With UK Media — Plenty of Fish with Tin Man
  • Petfished — Department for Environment, Food and Rural Affairs with 23red
  • Sainsbury's at 150 — Sainsbury's with Hope&Glory
  • Save Pub Life — Budweiser Brewing Group with 3 Monkeys Zeno

United Kingdom and Ireland (Large Budget)

  • #The Toughest Summer - A Season Like No Other In Gaelic Games — AIB Group with Ogilvy
  • Early Days Club — WaterWipes with Golin and The Brooklyn Brothers
  • Guinness in Society 2020 — Guinness with Ogilvy Dublin
  • Pharma: Repurposed? — Takeda UK & Ireland with Hanover Communications
  • Shop Small by American Express — American Express with Hope&Glory

Multi-Country Programme

  • Call of Duty: Warzone — Activision with Hill+Knowlton Strategies
  • Know Your Rights — The Norwegian Labour Inspection Authority with Geelmuyden Kiese
  • Lavazza – The New Humanity — Lavazza with BCW Italy
  • Personalised trailer for 2020: Innovation and creativity multiplied conversion rates up to 23.6 times — HBO Europe with Konektor Social, Motionlab, TwoDo
  • Viber Wishes — Rakuten Viber

Global Programme

  • ASICS Virtual Innovation Summit — ASICS with Edelman, UK
  • Buy Back Friday — IKEA with Edelman, UK & Ireland
  • MMXX – Time to be Audacious — Maserati with BCW Italy
  • New Realities — Lenovo with Zeno Group
  • World Diabetes Day "Are You Reading the Signs" — Merck with Hanover Communications


Practice areas

Marketing Communications

Business-To-Business Marketing

  • Career Crossroads 2020: How Totaljobs brought the Transfer Market to UK employers — Totaljobs with Red Consultancy
  • Creating Compelling Customer Communications — Shell with Edelman, UK
  • Food Fight — Flipdish with Fight or Flight
  • The Business Impact of Coronavirus— Dun & Bradstreet with Harvard
  • Work Together, Anywhere: Agile Campaigning for Ricoh Europe — Ricoh Europe with Brands2Life

Consumer Marketing (Existing Product)

  • 2020 The year of pasta — Unione Italiana Food with INC
  • Art Urges. Special Project for World Diabetes Day 2020 — Boehringer Ingelheim with CROS
  • Baby Dove Nest — Baby Dove with BCW
  • Made in Russia: 1.6 billion customers for made in Russia goods — Russian Export Center with R.I.M. Communications Agency
  • The Originals — Cadbury and Age UK with Golin

Consumer Marketing (New Product)

  • Don't Overthink It — Mike's Hard Seltzer with Tin Man & Oh My!
  • Marmite x Lynx: The World's First Social Distancing Deodorant — Lynx with W Communications
  • The Munchy Trunks — Ella's Kitchen with The Romans
  • WK Kellogg — Kellogg with Evercom
  • Zipser salami - trend setting original — Tauris with PR Clinic, MUW Saatchi & Saatchi

Integrated Marketing

  • $5 million to save the country — Promprylad.Renovation with plusone

  • Live the new Priceless! Hello Priceless! — Mastercard Romania with McCann Romania, Golin Romania, Carat Romania, Viral Nation
  • Norwegian Space Travel — Visit Norway with Trigger Oslo
  • "Smell By" Labels — Too Good To Go with Happy Yolk
  • The King launch — Canal Poland

Corporate Reputation

Institutional Image

  • All Russia Population Census. Digital Rebrand — Rosstat with CROS, CROS.Marketing
  • Kulas into the light — CEZ Group in Romania with Rogalski Damaschin Public Relations
  • "The Internet and my fire brigade"– How social media shape the image of the Austrian fire department — Austrian Fire Brigade Association with The Skills Group
  • UBS Women`s Wealth Academy — UBS with Farner Consulting
  • When you need to be there for others, we are there for you — YS with Geelmuyden Kiese

Employee Communications

  • Avatars took over Microsoft’s teambuilding — Microsoft with Konektor Social, Audio light, Confer-O-Matic
  • Ciao 2020 — IKEA Iberia with LLYC
  • Every Decision Counts at Kimberly-Clark — Kimberly-Clark with BCW
  • Home to Home — Mubadala Investment Company
  • PowerCoins: a digital currency that makes behavioural change visible — PostFinance with Farner Consulting

Employer Branding

  • #PowerTheChange — Aker Solutions with Nucleus, Både Og Film
  • Engaging Employees & Attracting Talent — Volkswagen Group España Distribución with Apple Tree
  • Humans of Salesforce: Real people. Authentic stories. Powerful brand ambassadors. — Salesforce Netherlands with Archetype Benelux
  • SBB "Back to Business" — SBB Swiss Federal Railways with Farner Consulting
  • Taste the job that works for you! — McDonald's with MJCC

Executive Communications

  • Executive Communications for Advantage Travel Partnership throughout the Covid-19 pandemic — The Advantage Travel Partnership with Finn Partners
  • From "Who?" to go-to CTO — Boomi, a Dell company with Positive
  • Healthy Food for People and Planet — Quorn with Ketchum UK
  • Kaspersky Exploring Russia — Kaspersky with Rodnya Creative PR Studio
  • Priceless Leadership — Mastercard Romania with Golin Romania

Capital Markets Communications

  • Helping a leading European AgTech startup secure Series B funding — Connecterra with Edelman
  • Reimagining retail — Landsec with Bladonmore
  • VTB Capital Investment Forum "Russia Calling!" Online — VTB Capital

Engaging Society

Cause-Related Marketing

  • #whatsyourname — Starbucks with Edelman UK & Ireland
  • Contactless in Touch — Mastercard with Weber Shandwick MENAT
  • Dante's Heartbeats — The Swedish Heartchild Foundation with Abby Priest
  • Money Makes Money — Communities for Development with Dude:London & Third City
  • Planet Positive — Tetra Pak with Brands2Life

Community Relations

  • Future Loading: A social, community initiative by Coca-Cola in Greece — Coca-Cola with V+O Communications
  • Kagiso Trust in Community Relations — Kagiso Trust
  • Pop in for a sip of beer history — Dreher Breweries with Next9 Communications
  • The Polite Type — TietoEVRY with TBWA\Helsinki
  • WeAreDedicated — Mubadala Investment Company

Corporate Social Responsibility

  • 2jiajiri — KCB Foundation with Oxygène Marketing Communication
  • From ad to aid — Coca-Cola Hungary with Noguchi Porter Novelli
  • Lifetime Carbon Neutral — Velux with Ketchum UK
  • Poo Power — Arla with Hill+Knowlton Strategies
  • These Paws Need a Helping Hand! — Jófogás with Lounge Group

Public Education

  • #RunForTwo campaign to support people with SMA — Roche, Charity Fund “SMA Families” with Grayling Russia, Katana Event

  • A step forward against Bullying in times of Covid-19 — Totto with Atrevia
  • Beach Mode — Trygg-Hansa with BCW Stockholm
  • “You are irreplaceable!” — Aegon Hungary with Uniomedia Group
  • zecken-stich.ch — Pfizer with Farner Consulting

Advocacy

Crisis Management

  • Crisis Communication of Intel® Extreme Masters Katowice 2020 — ESL Polska with d*fusion communication
  • Never Have I Ever Sent — Cargus with Graffiti
  • Pizza in the Post — Pizza Pilgrims
  • Quash Quarantine — Red Savannah with The PC Agency
  • We stay to help — Online supermarket Perekrestok.ru with Lampa Communication

Issues Management

  • At Tesco, we have no time for waste | Leadership that inspires — Tesco Stores Slovakia
  • Becoming water smart, for good — Ecolab with Interel
  • Corona-Kita-Study — Deutsche Jugend Institut & Robert Koch Institute with Ressourcenmangel
  • How to turn Romanians appetite for argument into 1.1 tons of selectively collected cigarette butts? — British American Tobacco with Daescu Bortun Olteanu
  • Start 5G Bulgaria — Communications Regulation Commission with d:istinkt

Public Affairs

  • European Investment Bank Climate Survey — European Investment Bank with Edelman, BVA Group
  • How Logic Seduced The Dutch To Pay More For Their Meat — True Animal Protein Price Coalition with Omnicom PR Group Netherlands
  • Neverest Atlantic Ocean Expedition— Neverest Ocean Row with M3 Communications Group
  • Silent Slaughter — International Organization for Peace building and Social Justice with Jin
  • The Belgian film industry struck by Covid-19 crisis: a psychological thriller —Fédération Des Cinémas De Belgique & Association Belge Des Distributeur

Media Relations

Corporate Media Relations

  • Ballou for Apricity - reimagining the fertility journey — Apricity with Ballou
  • Content for the Greater Good: Harman connects People through the Power of Music — Harman International with Archetype
  • Dealing with Covid-19 — Postillion Hotels with Coebergh Communicatie & PR
  • Deskless not Voiceless — Workplace from Facebook with Harvard
  • Signsbury's — Sainsbury's with Hope&Glory

Product Media Relations (Consumer Media)

  • Green Cuisine — Findus with INC
  • Meatballs at Home — IKEA with Hope&Glory
  • Safety in Number — Refuge with Mc&T and BBH
  • The Savage Short — Santander with The Romans
  • ‘Toastably’ Versatile — Birds Eye with Cirkle

Product Media Relations (Trade Media)

  • B2B Gets Rugged — Samsung with Ketchum UK
  • Coca-Cola in Sweden goes 100% recycled plastic — Coca-Cola European Partners Sweden with Spotlight
  • From Boring To Brilliant: How Clarity Put The PR Back Into GDPR For Start-Up Mine — Mine with Clarity
  • Netscout wins with data-driven narrative across Europe — Netscout Systems with Finn Partners
  • SAS against Covid-19: communication during the pandemic — SAS Russia with Win2Win Communications

Digital and Social Media

Digital Campaign

  • #UNHATEWOMEN —Terre Des Femmes - Menschenrechte für die Frau with fischerAppelt / Philipp und Keuntje
  • 30 Seconds To Shine — Virgin Media with Tin Man and Oh My!
  • BK Stevenage — Burger King with David Madrid/David Miami
  • Making a Global Powerhouse — AnyDesk with Ewing and Ad13
  • The Business Integrity Index — British Chamber of Commerce Kenya with Levanter Africa

Social Media/Social Networking Campaign

  • 72 ways to thank the NHS — Healthcare Workers' Foundation with Boldspace
  • BAG Instagram-Challenge — Bundesamt für Gesundheit CH with Rod/Farner Consulting
  • Making a Difference with the Digital Executive Program — Google Cloud with HBI
  • Nurse Heroes Live! — The Nurse Heroes with Coolr
  • The world’s most beautiful gaming experience — Ubisoft Nordic with PR-operatørene with Kite communication & event

Influencer Marketing

  • #ABetterPlantBasedFuture — Upfield with APCO Worldwide
  • LinkedIn Changemakers — LinkedIn with Brands2Life
  • Lumea and the City — Philips Ukraine with Be—it Agency, part of One Philosophy
  • Pepsi Max #ChristmasRefresh — Pepsi Max UK with Coolr
  • The Journey Around Our Beloved Lithuania — European Parliament Liaison Office in Lithuania with Fabula Rud Pedersen Group

Branded Journalism

  • A Creative Community — Sony with Hope&Glory
  • A High Price — Civil Rights Defenders with Prime Weber Shandwick
  • E-ON-Energieatlas — E.ON with Ressourcenmangel
  • How Novartis recast the pharmaceutical industry as the go-to destination for top tech talent — Novartis with FleishmanHillard
  • VisitBritain’s measurement journey: how our qualitative KPIs have served us well in a disruptive year — VisitBritain with Commetric and Notified

Word of Mouth

  • Fabric of the Community — Grenfell Athletic with W Communications
  • Guinness: Keep The Lights On — Guinness with Ogilvy Dublin
  • My Kreepy Teacher — Kreepy Krauly with Retroviral and Panther Punch
  • My Whole Self — Mental Health First Aid England with Four Communications Group
  • Run Like a Kid — Asters with Be-it Health & Social Impact, part of One Philosophy Group

Experiential

Guerrilla Marketing

  • #notsafeathome — BMFSFJ with Edelman, Gemany
  • #ProtectPongo — Meridian with Don't Cry Wolf
  • Dance all evil away — ING Bank Romania with Jazz Communication and Zenith Media

Publicity Stunt

  • Art of the Queue — Beavertown Brewery with Mc&T
  • Drive-Through Wedding — Free Now with W Communications
  • Everybody Together — Sky Arts with Hope&Glory
  • Jacobs Warm Up Holidays Campaign — Jacobs Douwe Egberts Ukraine with Be—it Agency, part of One Philosophy
  • Operation Wedding — Telenor Bulgaria with d:istinkt, guts&brainsDDB

Special Event

  • How we turned a running marathon into a lifelong marathon — Nova poshta with Gres Todorchuk
  • IPC targets City of London in brand awareness drive — IPC Systems with Finn Partners
  • Online Victory Parade — Wargaming Group
  • The European Week of Sport — DG for Education and Culture, European Commission with BCW Brussels
  • The first Instagram live showcook #BacalhauSaiBem! — Pescanova with LLYC

Sponsorship

  • Impossible Games — Fortum with Trigger Oslo
  • Kirsten Landman's Road to Dakar — Ryobi with Retroactive
  • No limits / Uten Grenser — Hennig-Olsen Is with Nucleus
  • Priceless Wave — Mastercard with Talker Tailor Trouble Maker
  • The Global Challenge — Takeda with Edelman, UK

Trade Show

  • Big Tent moves physical festival online and boosts diversity of attendees — Big Tent with Finn Partners
  • Re-imagining IFA: Philips virtual press event — Philips

Specialist Audience

Marketing to Men

  • A Shave Too Close — Lloyds Bank with Grayling
  • Jacamo Arms Length — Jacamo with Talker Tailor Trouble Maker
  • New Year's again — The Danish Safety Technology Authority with Holm Kommunikation

Marketing to Women

  • #ShowUs and the Project to Improve Children’s Self-Esteem — Dove (Unilever Russia) with CROS
  • Dove Skin Unfiltered — Dove with BCW
  • It's Time for Breast Screening — Hologic with Brands2Life
  • Prevention is Strength — Pantene (P&G) with Graffiti
  • Time To Unite — Estée Lauder Companies with Virgo Health

Marketing to Youth

  • #MoveForwardwithBayer — Bayer with Asda'a BCW
  • #Nantervention — Hertfordshire Local Resilience Forum with Frank
  • All-Russian Memorial Event "Blockade Bread" — The Memory of Generations Charitable Foundation with SPN Communications
  • CALM: the Lock-In — CALM with Hope&Glory
  • Reclaim intimacy — Karo Pharma/Asan with Trigger Oslo

Marketing to Seniors

  • Mask your face, not your problems — International Organization for Migration in Ukraine with plusone
  • Smartphone for parents - mobile literacy school — Kyivstar

Multicultural Marketing

  • Local Relevance Manifesto — Rod/Farner Consulting
  • United by the Bucket — KFC Netherlands with Coebergh Communicatie & PR
  • Wray & Nephew x Kano — Wray & Nephew with 3 Monkeys Zeno


Industry sectors

Consumer Goods

Automotive

  • Accelerating the EVolution — Castrol with Man Bites Dog
  • Back 2 Tape - On the trail of rap, graffiti, DJing and breakdancing in Europe — Dr. Ing. h.c. F. Porsche with Faktor 3
  • Emoji Jacket — WPP Ford Team & Ford Europe with Hill+Knowlton Strategies
  • Nissan Leaf Dream Drive — Nissan with Edelman, UK
  • Welcome to MG's Virtual Press Launch - 'For you' — MG Motor Europe with Omnicom PR Group Netherlands, Mayster

Fashion & Beauty

  • #IsolatedNotAlone: Avon opens the door on lockdown domestic violence — Avon with Red Consultancy
  • Answear.Lab X Krol — Answear.com S.A.  
  • Launch of Farmologie with Jasmine Jobson — Childs Farm with The Fourth Angel
  • Puma Suede Music, For All Time — Puma with MSL UK
  • ZX: Everything is Cake — adidas with W Communications

Food & Beverage

  • Happiness at breakfast — Barilla /Mulino Bianco with INC - Istituto Nazionale per la Comunicazione
  • Corona Crisis Communication for Grocery Retailer REWE Group Austria — REWE Group Austria with Schütze. Positionierung
  • 'More than a tomato' — Kraft Heinz with Marco
  • The Climate Store — Felix with Prime Weber Shandwick
  • Wonder Dens campaign — Organix with The Fourth Angel

Home & Furniture

  • IKEA Paternity Leave — IKEA with Rod/Farner Consulting
  • The Mass Production & Donation of Life-Saving Mechanical Ventilators — Arçelik with MSL UK & Blurred London

Consumer Products

  • A Classroom like Home — Procter & Gamble with Graffiti
  • adidas Rent-A-Pred — adidas with Hill+Knowlton Strategies
  • Mix It Up! — Hasbro with LVTPR and Contentbureau
  • Parker. A premium gift for one's nearest and dearest — Parker with Pro-Vision Communications
  • Saved by an Influencer — Pro bono

Consumer Services

Entertainment

  • #Fillthearena — Björklöven with Punkt
  • Another Round — Nordisk Film Distribution & Zentropa Entertainments with Have
  • WaterBear launch — WaterBear Network with Franses
  • Love Stories — Love Stories with Team GB and Hill+Knowlton Strategies
  • Xbox EMEA — Xbox EMEA with Edelman, UK

Financial Services

  • #WhereYouShopMatters —  Visa with Asda'a BCW
  • People to People — NN Czech Republic with My.cz
  • Retirement Journeys — Canada Life UK with Vested
  • The Christmas Care Home Choir — Barclays Digital Eagles with Tin Man and Oh My!
  • The Future of the Homeownership Dream — Santander with FleishmanHillard Fishburn

Food Service

  • Valentine's Day for Unofficial Relationships — Burger King with MSL The Practice
  • #bereal - the same KFC taste, a bit more online: KFC Delivery eCommerce website launch — KFC Romania with Golin Romania, MRM Romania & UM Romania
  • I love my bistro — Collectif d’acteurs du secteur CHR with BCW France
  • Launching FeedNHS — Leon with Talker Tailor Trouble Maker
  • McDonald’s Free Fries Friday — McDonald's with Ready10

Retailers

  • 70,000 food kits for single seniors — Rozetka with Gres Todorchuk
  • Eau de New Car — Auto Trader with PR Agency One
  • House of Rituals — Rituals Cosmetics with Coebergh Communicatie & PR
  • Tesco Diversity Festival | Because we believe in equal opportunities for everyone — Tesco Stores Slovakia
  • The Hunger Monster — Aldi with BCW

Travel & Tourism

  • "Appart Solidaire": Open Homes for Covid Heroes — Airbnb with Maarc
  • Casa de Cantona — Hotels.com with Hope&Glory
  • Facebook Community City Guide Rotterdam Launch — Facebook with LVTPR, Eventive, ContentBureau, Sjansen Design
  • Make A Break For It — Fáilte Ireland with Ogilvy
  • The Forgotten Code — Travelport with Edelman, Middle East

Business-to-Business

Energy and Natural Resources

  • Change The Weather — E.ON with Engine MHP + Mischief
  • Fusionnow — Norilsk Nickel with AGT
  • Supporting Nigeria's development goals — Siemens (Nigeria) with LSF
  • The Green Aisle — Smart Energy GB with Hill+Knowlton Strategies
  • Think Before You Thank — Ovo Energy with The Romans

Chemicals & Industrials

  • A Clean Start for Fish and Chip Shops — P&G Professional with Citizen Relations London
  • Demystifying the Forest - A content project to better understand the Portuguese forest — The Navigator Company with Lift Consulting
  • Engineering Life-Changing Innovations — Sandvik Group
  • Launching a lock as the world locked down — Abloy with SEK
  • Talent-A Supporting Rural Women — Corteva Agriscience with Apple Tree

Professional Service Firms

  • #20x20: If She Can't See It, She Can't Be It — Along Came A Spider with Ogilvy/Wilson Hartnell
  • Don´t be a llama — Henkel Slovensko with Seesame
  • Family First, EY Brand Film to generate engagement during Covid-19 — EY Spain with LLYC
  • Future Leaders — LLYC
  • Randstad Boost - Boosting the career of 11,000 people during Covid-19 — Randstad Nederland with Bijl

Real Estate & Construction

  • Getting the housing market moving again — Simplify, Landmark, Mortgage Advice Bureau, Purplebricks with WA Communications
  • Honeywell Healthy Buildings - Ensuring A Return-Ready Building In a Covid-19 World — Honeywell with Four Communications
  • In pursuit of silence — Saint-Gobain Group Poland with Icon Strategies
  • Sound Codes of Romania — Globalworth with Ogilvy Romania
  • Wood Made Stories — Sonae Arauco with LLYC

Transportation & Logistics

  • Covid in the Air — Budapest Airport with Lounge Group
  • Future Seascapes — Lloyd's Register with The Romans
  • Propelling ZeroAvia for take-off as the leading zero-emission aviation company — ZeroAvia with Madano
  • The invisible network — Spanish Association of International Road Transport with Torres y Carrera
  • The Passenger Confidence Tracker — Inmarsat Aviation with Ogilvy UK

Technology

Consumer Electronics

  • #surfaceyourflow — Microsoft Surface with Edelman, The Netherlands
  • Brilliant Basics — Sony with Hope
  • Huawei's Record-Breaking Ramadan Live Sale — Huawei with Hill+Knowlton Strategies
  • Re-imagining a Global Launch, Virtually. — HMD Global - The home of Nokia phones with AxiCom
  • TfL x PlayStation 5: London Underground takeover to launch PlayStation 5 — PlayStation UK with Red Consultancy

Technology: Hardware

  • Connecting owned to earned media for commercial impact — Axis Communications with The Hoffman Agency
  • Connecting the Falklands— Square and Mastercard with Harvard
  • Google Pixel Presents Mobile Cinema — Google with Ogilvy
  • Helping UK Fashion Students Make a Statement — Samsung with Ketchum UK
  • Workplace of Tomorrow — Epson with FTI Consulting

Technology: Software & Services

  • Blue Prism Roadshow Russia — Blue Prism with Buman Media
  • Connecting People During The Covid-19 Pandemic Hotwire and Zoom— Zoom with Hotwire
  • GameRefinery B2B campaign — GameRefinery with Big Ideas Machine
  • How A Campaign Helped Retailers Survive in The Midst of A Global Pandemic— Wunderman Thompson Commerce with Harvard
  • The Polite Type — TietoEVRY with TBWA\Helsinki

Telecommunications

  • Digital Scouts — Telenor Bulgaria with d:istinkt (formerly known as Intelday Solutions)
  • Mozaik Launch — A1 Hrvatska with Fakat agency
  • Text for Humanity — Sinch with Edelman, UK
  • Vodafone Women’s Day campaign 2020 — Vodafone Hungary with ACG PRo
  • Without You — DE-CIX Management with WE Communications Germany

Web-Based Business

  • #MonthOfKindness — LinkedIn MENA with APCO Worldwide
  • CALM Comedy Club — Twitter with The Romans
  • School of Life. Adulting with Google on YouTube Russia — Google Russia with Ketchum Moscow
  • Thank You Postie — notonthehighstreet with Fanclub
  • Thanks for Wanking — Badoo with The Romans

Healthcare

Animal Care

  • Winner: Elevating good hygiene and responsible pet ownership to protect during Covid-19 — Mars Petcare with Edelman, UK & Ireland

Consumer Health

  • Creation and launch of brand Noren — Multiópticas with LLYC
  • Flirt for Food — Rennie with Unity
  • We can say Cancer — Pfizer with BCW Italy

Healthcare Providers

  • AXA Health - Switch It — AXA Health with MSL UK
  • Fight for a public safety — Medisept with Partner of Promotion
  • How communication for system-critical structures contributes to the active management of a pandemic — University Hospital Carl Gustav Carus Dresden with Ketchum
  • Tackling Polarised Perceptions of Corporate Health and Wellness — Aetna International with Kaizo and Gravity

Medical Technology

  • Clean profit: The storytelling of Decon-X — Decon-X with Geelmuyden Kiese
  • Disrupting the PharmaTech Industry — Exscientia with Edelman, UK
  • EpiGuard - global PR and positioning — EpiGuard with MSL
  • Live Your Best Life With Type 1 — Dexcom with Allison+Partners
  • Remove the burden — Klinik Healthcare Solutions with Ahjo Communications

Pharmaceutical: RX

  • Countering depression during the Covid-19 pandemic — Slovak Psychiatrist Society, Janssen Slovakia with Seesame
  • FutureProofing Healthcare: The Personalised Health Index — Roche with APCO Worldwide
  • I Am Number 17 — Takeda with Hill+Knowlton Strategies
  • My Shade of Pink — Roche with Weber Shandwick
  • New Normal Same Cancer — AstraZeneca with GCI Health and Engine MHP

Non-Corporate

Associations

  • #LightItBlue — Make It Blue with Hill+Knowlton Strategies
  • #PreciousElements — The Royal Society of Chemistry with Weber Shandwick
  • How to attract brands to the mental health issue — Manicomio Association with Corpcom
  • The birth of a new influencer: Vaxinator fights hoaxes — Association of Innovative Pharmaceutical Industry with Seesame
  • Who Helps Slovakia — Pixel Federation, Curaprox, Seesame

Educational and Cultural Institutions

  • #DIGITALNATIVE: 2020 Admission Campaign — ITMO University
  • Antifragility Media Project — Skolkovo Moscow School of Management
  • Esterházy Creative History Competition — Esterházy Hungary Foundation with Uniomedia Communications
  • Snakes Project — Torres y Carrera
  • Telling Stories Fest: 1 million stories — HSE University with R.I.M. Communications Agency

Government Agencies

  • Anrufen hilft! (Calling helps) — UBSKM with Ressourcenmangel
  • European Investment Bank Activity Report 2020: Solutions for a year of crisis — European Investment Bank
  • Igniting Hope — European Investment Bank with SIGMA, Savion Ray, and GOPA
  • Kazi Mtaani — State Department for Housing and Urban Development with Oxygène Marketing Communication
  • Road Trip Project - What's Up Europe? — European Commission with ICF Next

Not-For-Profit Organizations

  • #UNHATEWOMEN — Terre Des Femmes - Menschenrechte für die Frau with fischerAppelt / Philipp und Keuntje
  • Benefiting the power of the common people during the corona pandemic — GewoonMensen with Omnicom PR Group Netherlands
  • Experiasis — NVDV with Edelman, The Netherlands
  • My Gift — Medecins Sans Frontieres, Norway with Nucleus
  • Talent in Isolation — NGO Dive maky with SKPR Strategies