The latest PR news from PRovoke Media, previously known as the Holmes Report.
Opinion and commentary from PRovoke Media, previously known as the Holmes Report.
Catch the latest PR news & updates with PRovoke Media's PR Podcasts. Lifting the lid on key industry stories & trends, join our listeners of PR podcasts today.
Latest video interviews and campaigns from PRovoke Media, previously known as the Holmes Report.
Long-form journalism that analyzes the issues, challenges and opportunities facing the business and practice of PR.
Industry-leading analysis of the PR stories that matter.
Explore PR profiles and interviews with leaders from the marketing and PR worlds.
Keeping up with the latest thinking on PR industry expansion.
All of PRovoke Media's coverage and events from the World Economic Forum in Davos.
Coverage of the Cannes Lions from PRovoke Media in association with ICCO.
PR Crisis & Business Crisis review. PRovoke Media's annual analysis of the top reputation crises to rock the corporate sector. Read on here.
PRovoke Media's coverage of the Covid-19 crisis, focusing on corporate communication, public affairs & PR industry fallout.
PRovoke Media's PR Trends round up. PRovoke Media's annual forecast of PR trends and news that will impact the PR world in the year ahead...
Diversity & inclusion trends, views and analysis from Provoke Media.
Creative work, trends and views from the global public relations industry.
Dedicated to exploring the new frontiers of PR as it dives deeper into social media, content and analytics.
Our coverage of key technology PR trends and challenges from around the world of digital communications.
From brand marketing to conscious consumerism, coverage of key marketing and PR trends worldwide.
PRovoke Media's coverage, analysis and news around the rapidly-shifting area of employee engagement and internal communications.
Sports PR news, diversity & inclusion trends, views and analysis from PRovoke Media. Subscribe today for the very latest in the world of sports communications.
PRovoke Media's definitive global benchmark of global PR agency size and growth.
Enter PRovoke Media's 2023 Global 250 Agency Ranking and/or our Agencies of the Year competitions now.
PRovoke Media's annual selections for PR Agencies of the Year, across all of the world's major markets.
The 100 most influential CCOs & CMOs of leading brands around the world.
PRovoke Media profiles marcomms innovators from across North America, EMEA and Asia-Pac.
The most creatively awarded PR campaigns and agencies in the world.
In-depth annual research into the PR industry's efforts to raise creative standards.
APACD/Ruder Finn annual study of Asia-Pacific in-house communications professionals.
The world's biggest PR awards programme, dedicated to benchmarking the best PR work from across the globe.
The biggest PR conference of the year, a high-level forum designed to address the critical issues that matter most.
A global network of conferences that explore the innovation and disruption that is redefining public relations.
Unrivalled insight into the world's best PR agencies, across specialist and geographic categories.
Our Roundtables bring together in-house comms leaders with PR firms to examine the future of communications.
PRovoke Media elevates the PR industry at Cannes, in conjunction with ICCO.
PRovoke Media's coverage & events from the World Economic Forum in Davos.
The PR industry’s most comprehensive listing of firms from every region and specialty
Find the latest global PR and communications jobs from PRovoke Media. From internships to account executives or directors. See all our PR jobs here.
Content from PRovoke Media's premium partners.
PRovoke Media's editorial series published in collaboration with partners.
The Innovator 25: Elian Wiener
In what area of marketing/PR do you see the most innovation?
Content & creativity.
How would you describe the communications/PR industry’s level of innovation?
More innovative then other marketing disciplines,
Where do you see the greatest opportunity for marketing & PR to become more innovative?
Content & creativity.
Who most influences how innovative a brand’s marketing/PR is?
How do you define innovation?
True innovation is not about finding new solutions to existing challenges, its about redefining the challenges themselves.
Describe a moment in your career that you would consider ‘innovative.’
When setting up my agency in 2009, I deliberately implemented innovations that would differentiate it from most competitors. These included creating a newsroom atmosphere with daily editorial meetings and topical issues awareness sessions and presentations. I also provided entrepreneurial opportunities within the agency in terms revenue and profit sharing for key individuals on the portfolios they managed. More recently, in response to the changing nature of the industry that has seen a shift towards integrated communications strategies, I took the decision to completely restructure the agency. We dismantled the silo approach we had been following and integrated all our digital, traditional PR, internal and stakeholder management teams into multi-skilled teams that can conceptualise and execute on strategies from the top down to ensure clients achieve their overall objectives.
Who is your mentor and why?
I prefer to have many mentors as I believe each person has something unique to offer and which I can draw from. If I had to choose the most important of these, it would be my father for instilling in me the importance of holding yourself to a high ethical standard and the importance of maintaining a good name.
How do you get inspired?
I am inspired by people who, despite all their very real fears and risks, have taken on challenges with all their hearts and have succeeded through a combination of brilliance, determination and sheer hard work.
Advice for people seeking to bring new ideas, ways of doing things to their organizations?
The most important element is to be completely passionate about the ideas or change you want to introduce. Change is hard for some people, so they need to be inspired.
In your opinion, what’s the most innovative place in the world?
In South Africa, innovation is on every street corner, with people coming up with ingenious ways to eke out a living.
What’s your favorite time of day and why?
Sunset — its the time when i reflect on what I accomplished that day and look ahead to the challenges to come.
We feel that the views of the reader are as important as the views of the writer. Please contact us at [email protected]Signup For Our Newsletter Media Kits/Editorial Calendar Jobs Postings A-Z News Sitemap
© Holmes Report LLC 2023