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The Innovator 25: Shira Feuer
In what area of marketing/PR do you see the most innovation?
Content & creativity.
How would you describe the communications/PR industry’s level of innovation?
About the same as other marketing disciplines.
Where do you see the greatest opportunity for marketing & PR to become more innovative?
Planning & analytics.
Who most influences how innovative a brand’s marketing/PR is?
CEO
Intelligence and insight from across the PR world.
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