Shira Feuer | The Innovator 25
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Shira Feuer

The Innovator 25: Shira Feuer

Head of digital marketing solutions, The Walt Disney Company EMEA

London

Paid Media & Marketing


Tasked with leading social media and innovation for The Walt Disney Company across EMEA, Feuer focuses in particular on the critical challenge of integrating multiple disciplines such as marketing, communications, business intelligence, sales, distribution, customer service, retail and more. It is a broad remit, but one that Feuer has been able to address via her ability to balance creative thinking with analytics skills. Prior to Disney, Feuer managed global social media strategy for Burberry, helping the company reach top spot on the FTSE100 Social Media Index. Feuer also sits on a number of digital councils and is a mentor for a number of start-up incubators, focusing on helping innovative businesses successfully pitch to clients.

In what area of marketing/PR do you see the most innovation?
Content & creativity.

How would you describe the communications/PR industry’s level of innovation?
About the same as other marketing disciplines.

Where do you see the greatest opportunity for marketing & PR to become more innovative?
Planning & analytics.

Who most influences how innovative a brand’s marketing/PR is?
CEO