The latest PR news from PRovoke Media, previously known as the Holmes Report.
Opinion and commentary from PRovoke, previously known as the Holmes Report.
The PRovoke podcast lifts the lid on key PR industry stories and trends. P/k/a as the Holmes Report's Echo Chamber.
Latest video interviews and campaigns from PRovoke, previously known as the Holmes Report.
Long-form journalism that analyzes the issues, challenges and opportunities facing the business and practice of PR.
Industry-leading analysis of the PR stories that matter.
Up close and personal with leaders from the marketing and PR worlds.
Keeping up with the latest thinking on PR industry expansion.
PRovoke's coverage of the Covid-19 crisis, focusing on corporate communication, public affairs & PR industry fallout.
Coverage of the World Economic Forum in Davos.
PRovoke's annual analysis of the top reputation crises to rock the corporate sector.
PRovoke's annual forecast of trends that will impact the PR world in the year ahead.
Diversity & inclusion trends, views and analysis from Provoke.
Creative work, trends and views from the global public relations industry.
Dedicated to exploring the new frontiers of PR as it dives deeper into social media, content and analytics.
Our coverage of key technology PR trends and challenges from around the world of digital communications.
From brand marketing to conscious consumerism, coverage of key marketing and PR trends worldwide.
Coverage of global corporate reputation and communications news and trends, from the leading online corporate PR news website PRovoke. Subscribe today!
PRovoke's coverage, analysis and news around the rapidly-shifting area of employee engagement and internal communications.
Sports PR news, diversity & inclusion trends, views and analysis from PRovoke. Subscribe today for the very latest in the world of sports communications.
PRovoke Media's definitive global benchmark of global PR agency size and growth.
PRovoke's annual selections for PR Agencies of the Year, across all of the world's major markets.
The world's 100 most powerful corporate communicators.
PRovoke profiles marketing and communications innovators from across North America, EMEA and Asia-Pac.
The most creatively awarded PR campaigns and agencies in the world.
In-depth annual research into the PR industry's efforts to raise creative standards.
The key global benchmark of PR agency rankings, industry size and global trends.
The world's biggest PR awards programme, dedicated to benchmarking the best PR work from across the globe.
The biggest PR conference of the year, a high-level forum designed to address the critical issues that matter most.
A global network of conferences that explore the innovation and disruption that is redefining public relations.
Unrivalled insight into the world's best PR agencies, across specialist and geographic categories.
Our Next 20 initiative brings together in-house comms leaders with PR firms to examine the future of communications.
PRovoke elevates the PR industry at Cannes in 2020, in conjunction with ICCO.
PRovoke's coverage & events from the World Economic Forum in Davos.
The PR industry’s most comprehensive listing of firms from every region and specialty
Find the latest global PR and communications jobs from PRovoke. From internships to account executives or directors. See all our PR jobs here.
Content from PRovoke's premium partners.
PRovoke's editorial series published in collaboration with partners.
The Innovator 25: Marshall Manson
In what area of marketing/PR do you see the most innovation?
Social media & online marketing.
How would you describe the communications/PR industry’s level of innovation?
About the same as other marketing disciplines.
Where do you see the greatest opportunity for marketing & PR to become more innovative?
Social media & online marketing.
Who most influences how innovative a brand’s marketing/PR is?
How do you define innovation?
Innovation is the act of synthesising a combination of insights and experience to create something new that's practical in the real world and addresses a client business challenge. It's not doing something new merely for the sake of newness.
Most innovative PR/comms campaign you’ve seen in the last 12 months?
Campaign for Ikea's Cardiff store. Explored whether Facebook could drive offline footfall, and actually quantified the uplift in footfall using connections between Facebook, consumers' mobile devices and geo-fence around the Cardiff store. Essentially, the tech could tell whether someone who consumed the Facebook content actually visited the store.
What brands and/or agencies are most innovative when it comes to marketing/PR?
R/GA, 360i, O2, British Airways (client), Unilever (client)
Describe a moment in your career that you would consider ‘innovative.’
1) In 2005, broke new ground by engaging bloggers at scale for a big retailer — Walmart — in the US. Was the first brand outside of the tech sector to do so. Walmart was under political attack from trade unions who wanted to organise the company's employees. We aimed to make friends and provide the company's point of view. The fact that bloggers were including the company's point of view or even writing whole posts about it spurred a New York Times article in 2006.
2) In 2008, after arriving in Europe and recognizing that the culture of blogging hadn't caught on in most European markets the way it had in the US, drove a pivot in Edelman's European digital offering towards community building and branded community engagement. The resulting business shift saw 400% revenue growth over the next three years.
Who is your mentor and why?
I've been lucky enough to have a number of mentors over the years. In my political days, Fred Wszolek taught me about staying calm under pressure. At Edelman in Washington, Mike Krempasky taught me a lot about strategy and non-linear thinking. In London, Robert Phillips was a massive influence in my thinking about the PR industry and the role of social across the marketing and comms mix.
How do you get inspired?
I need a mix of quiet time to reflect and think through problems, followed by the stimilus of an animated conversation with smart people with a range of perspectives. But I suppose nothing inspires me like a great idea that’s practical and valuable for a client's business.
Advice for people seeking to bring new ideas, ways of doing things to their organizations?
Be hard headed. Know the rules, policies, and procedures of your organisation well enough that you can bend and break them effectively without causing controversy. Most importantly, don't be afraid to fail. Never be afraid to speak the truth to leadership. Be polite and respectful, but direct. And make sure that your ideas have practical benefit for your business or your clients.
In your opinion, what’s the most innovative place in the world?
London is one of only a few truly global cities. It's attracted an unparelleled mix of the best marketing talent, creativity, and technical expertise. It's intensely competitive, a force which drives constant innovation. And it's got a fantastic culture with a mix of history and modern cutting edge thinking. Having said all of that, the most innovative place in the world is any where that a couple of folks are working on a cool new idea. These days, that could be the coffee shop down the street.
What’s your favorite time of day and why?
630am to 9am in the morning. It's the time before meetings and the distractions of the day, when my mind is fresh from sleep and my subconscious has been working on problems all night. It's the best time for writing, thinking and problem solving, and the most productive period in my day.
We feel that the views of the reader are as important as the views of the writer. Please contact us at [email protected]Signup For Our Newsletter Media Kits/Editorial Calendar Jobs Postings Sitemap
© Holmes Report LLC 2020