Robin Grant | The Innovator 25

Robin Grant

The Innovator 25: Robin Grant

Global managing director, We Are Social


Influence & Engagement

Grant (with cofounder Nathan McDonald) has turned We Are Social into the world’s biggest social media agency, which counts as heady progress given its humble beginnings in 2008. Along the way, his firm has demonstrated an remarkable ability to develop groundbreaking digital work, helping to explain why Blue Focus shelled out upwards of £30m for the agency in late 2013. Built in its founder's image, it is easy to view We Are Social as a model for the 21st century communications agency — global, street-smart and social by design.