The latest PR news from PRovoke Media, previously known as the Holmes Report.
Opinion and commentary from PRovoke Media, previously known as the Holmes Report.
Catch the latest PR news & updates with PRovoke Media's PR Podcasts. Lifting the lid on key industry stories & trends, join our listeners of PR podcasts today.
Latest video interviews and campaigns from PRovoke Media, previously known as the Holmes Report.
Long-form journalism that analyzes the issues, challenges and opportunities facing the business and practice of PR.
Industry-leading analysis of the PR stories that matter.
Explore PR profiles and interviews with leaders from the marketing and PR worlds.
Keeping up with the latest thinking on PR industry expansion.
All of PRovoke Media's coverage and events from the World Economic Forum in Davos.
Coverage of the Cannes Lions from PRovoke Media in association with ICCO.
PR Crisis & Business Crisis review. PRovoke Media's annual analysis of the top reputation crises to rock the corporate sector. Read on here.
PRovoke Media's coverage of the Covid-19 crisis, focusing on corporate communication, public affairs & PR industry fallout.
PRovoke Media's PR Trends round up. PRovoke Media's annual forecast of PR trends and news that will impact the PR world in the year ahead...
Diversity & inclusion trends, views and analysis from Provoke Media.
Creative work, trends and views from the global public relations industry.
Dedicated to exploring the new frontiers of PR as it dives deeper into social media, content and analytics.
Our coverage of key technology PR trends and challenges from around the world of digital communications.
From brand marketing to conscious consumerism, coverage of key marketing and PR trends worldwide.
PRovoke Media's coverage, analysis and news around the rapidly-shifting area of employee engagement and internal communications.
Sports PR news, diversity & inclusion trends, views and analysis from PRovoke Media. Subscribe today for the very latest in the world of sports communications.
PRovoke Media's definitive global benchmark of global PR agency size and growth.
Enter PRovoke Media's 2023 Global 250 Agency Ranking and/or our Agencies of the Year competitions now.
PRovoke Media's annual selections for PR Agencies of the Year, across all of the world's major markets.
The 100 most influential CCOs & CMOs of leading brands around the world.
PRovoke Media profiles marcomms innovators from across North America, EMEA and Asia-Pac.
The most creatively awarded PR campaigns and agencies in the world.
In-depth annual research into the PR industry's efforts to raise creative standards.
APACD/Ruder Finn annual study of Asia-Pacific in-house communications professionals.
The world's biggest PR awards programme, dedicated to benchmarking the best PR work from across the globe.
The biggest PR conference of the year, a high-level forum designed to address the critical issues that matter most.
A global network of conferences that explore the innovation and disruption that is redefining public relations.
Unrivalled insight into the world's best PR agencies, across specialist and geographic categories.
Our Roundtables bring together in-house comms leaders with PR firms to examine the future of communications.
PRovoke Media elevates the PR industry at Cannes, in conjunction with ICCO.
PRovoke Media's coverage & events from the World Economic Forum in Davos.
The PR industry’s most comprehensive listing of firms from every region and specialty
Find the latest global PR and communications jobs from PRovoke Media. From internships to account executives or directors. See all our PR jobs here.
Content from PRovoke Media's premium partners.
PRovoke Media's editorial series published in collaboration with partners.
The Innovator 25: Andreas Winiarski
In what area of marketing/PR do you see the most innovation?
Social media & online marketing.
How would you describe the communications/PR industry’s level of innovation?
Lagging other industries.
Where do you see the greatest opportunity for marketing & PR to become more innovative?
Content & creativity.
Who most influences how innovative a brand’s marketing/PR is?
How do you define innovation?
To dare something the mainstream does not like.
What brands and/or agencies are most innovative when it comes to marketing/PR?
Adidas, Apple, Marks & Spencer.
Describe a moment in your career that you would consider ‘innovative.’
When I first realized the meaning of the sentence: Do you have Powerpoint or something to say?
Who is your mentor and why?
My wife. She has always been more than a perfect mother or superb cook. She is my biggest fan and critic at the same time. For the last 20 years I have learnt a lot from her and i feel this will never stop.
How do you get inspired?
Surfing through the Internet, reading good stuff and listening to classical music.
Advice for people seeking to bring new ideas, ways of doing things to their organizations?
Dare to have your own opinion and fight for your dreams. Never ask for yes or no decisions. Nail someone by creating smart facts.
In your opinion, what’s the most innovative place in the world?
You might call it London - I call it the capital of Her Majesty's empire. For me - even as a German - London is still the melting point of the world. I always enjoy being there and getting inspired from people from all over the world.
What’s your favorite time of day and why?
Early in the morning doing my morning run. Quality time for fresh thoughts.
We feel that the views of the reader are as important as the views of the writer. Please contact us at [email protected]Signup For Our Newsletter Media Kits/Editorial Calendar Jobs Postings A-Z News Sitemap
© Holmes Report LLC 2023