The latest PR news from PRovoke Media, previously known as the Holmes Report.
Opinion and commentary from PRovoke Media, previously known as the Holmes Report.
Catch the latest PR news & updates with PRovoke Media's PR Podcasts. Lifting the lid on key industry stories & trends, join our listeners of PR podcasts today.
Latest video interviews and campaigns from PRovoke Media, previously known as the Holmes Report.
Long-form journalism that analyzes the issues, challenges and opportunities facing the business and practice of PR.
Industry-leading analysis of the PR stories that matter.
Up close and personal with leaders from the marketing and PR worlds.
Keeping up with the latest thinking on PR industry expansion.
PRovoke Media's coverage of the Covid-19 crisis, focusing on corporate communication, public affairs & PR industry fallout.
The World Economic Forum is the International Organization for Public-Private Cooperation. Discover more Davos news today.
PR Crisis & Business Crisis review. PRovoke Media's annual analysis of the top reputation crises to rock the corporate sector. Read on here.
PRovoke Media's PR Trends round up. PRovoke Media's annual forecast of PR trends and news that will impact the PR world in the year ahead...
Diversity & inclusion trends, views and analysis from Provoke Media.
Creative work, trends and views from the global public relations industry.
Dedicated to exploring the new frontiers of PR as it dives deeper into social media, content and analytics.
Our coverage of key technology PR trends and challenges from around the world of digital communications.
From brand marketing to conscious consumerism, coverage of key marketing and PR trends worldwide.
Coverage of global corporate reputation and communications news and trends, from the leading online corporate PR news website PRovoke Media. Subscribe today!
PRovoke Media's coverage, analysis and news around the rapidly-shifting area of employee engagement and internal communications.
Sports PR news, diversity & inclusion trends, views and analysis from PRovoke Media. Subscribe today for the very latest in the world of sports communications.
PRovoke Media's definitive global benchmark of global PR agency size and growth.
PRovoke Media's annual selections for PR Agencies of the Year, across all of the world's major markets.
The 100 most influential CCOs & CMOs of leading brands around the world.
PRovoke Media profiles marcomms innovators from across North America, EMEA and Asia-Pac.
The most creatively awarded PR campaigns and agencies in the world.
In-depth annual research into the PR industry's efforts to raise creative standards.
APACD/Ruder Finn study of Asia-Pacific in-house communications professionals in 2021.
The world's biggest PR awards programme, dedicated to benchmarking the best PR work from across the globe.
The biggest PR conference of the year, a high-level forum designed to address the critical issues that matter most.
A global network of conferences that explore the innovation and disruption that is redefining public relations.
Unrivalled insight into the world's best PR agencies, across specialist and geographic categories.
Our Roundtables bring together in-house comms leaders with PR firms to examine the future of communications.
PRovoke Media elevates the PR industry at Cannes, in conjunction with ICCO.
PRovoke Media's coverage & events from the World Economic Forum in Davos.
The PR industry’s most comprehensive listing of firms from every region and specialty
Find the latest global PR and communications jobs from PRovoke Media. From internships to account executives or directors. See all our PR jobs here.
Content from PRovoke Media's premium partners.
PRovoke Media's editorial series published in collaboration with partners.
The Innovator 25: Anne Villemoes
In what area of marketing/PR do you see the most innovation?
Social media & online marketing.
How would you describe the communications/PR industry’s level of innovation?
Lagging other industries.
Where do you see the greatest opportunity for marketing & PR to become more innovative?
Content & creativity.
Who most influences how innovative a brand’s marketing/PR is?
How do you define innovation?
The courageto dare explore the boundaries of already known areas of products. And to expand them...
Describe a moment in your career that you would consider ‘innovative.’
Coming up with the idea to do a three week bacon-voyage from Denmark to London during the 2012 Olympics (Olympigs) in order to celebrate 125 years of food history and Danish bacon exports.
Who is your mentor and why?
Not one specific person. I take great inspiration from a broad range of conversation with as many different people. Litterature plays a part too.
How do you get inspired?
People, books, music, being present, thinking, feeling.
Advice for people seeking to bring new ideas, ways of doing things to their organizations?
Have your mandate in place. Make sure there is a very clear understanding of mandate and responsibility. Make sure your are meassured by your own successes and failures — not by other peoples'. Don't tell it — show it. Nobody wants change when asked. Give it to them — let them see and feel the value of new ideas — and then implement them fully afterwards. Be prepared to fight for what you know is right. And to realize that if they don't want your ideas, they don't want you. And...make sure with yourself that you are cut out to be the kind of person who brings new ideas to the table. It is never a popular spot.
In your opinion, what’s the most innovative place in the world?
Probably somewhere I haven't yet been to. Right now Williamsburg, New York seems interesting. But overall it would have to be China.
What’s your favorite time of day and why?
Although being an ultra late-nighter. it would be sunrise/dawn. The promise of a new start. A day that still has every chance to stand out. The quiet and the light that slowly pushes the darkness away. Preferably at an ocean somewhere.
We feel that the views of the reader are as important as the views of the writer. Please contact us at [email protected]Signup For Our Newsletter Media Kits/Editorial Calendar Jobs Postings Sitemap
© Holmes Report LLC 2021