The latest PR news from PRovoke Media, previously known as the Holmes Report.
Opinion and commentary from PRovoke Media, previously known as the Holmes Report.
Catch the latest PR news & updates with PRovoke Media's PR Podcasts. Lifting the lid on key industry stories & trends, join our listeners of PR podcasts today.
Latest video interviews and campaigns from PRovoke Media, previously known as the Holmes Report.
Long-form journalism that analyzes the issues, challenges and opportunities facing the business and practice of PR.
Industry-leading analysis of the PR stories that matter.
Explore PR profiles and interviews with leaders from the marketing and PR worlds.
Keeping up with the latest thinking on PR industry expansion.
PRovoke Media's coverage of the Covid-19 crisis, focusing on corporate communication, public affairs & PR industry fallout.
The World Economic Forum is the International Organization for Public-Private Cooperation. Discover more Davos news today.
PR Crisis & Business Crisis review. PRovoke Media's annual analysis of the top reputation crises to rock the corporate sector. Read on here.
PRovoke Media's PR Trends round up. PRovoke Media's annual forecast of PR trends and news that will impact the PR world in the year ahead...
Diversity & inclusion trends, views and analysis from Provoke Media.
Creative work, trends and views from the global public relations industry.
Dedicated to exploring the new frontiers of PR as it dives deeper into social media, content and analytics.
Our coverage of key technology PR trends and challenges from around the world of digital communications.
From brand marketing to conscious consumerism, coverage of key marketing and PR trends worldwide.
Coverage of global corporate reputation and communications news and trends, from the leading online corporate PR news website PRovoke Media. Subscribe today!
PRovoke Media's coverage, analysis and news around the rapidly-shifting area of employee engagement and internal communications.
Sports PR news, diversity & inclusion trends, views and analysis from PRovoke Media. Subscribe today for the very latest in the world of sports communications.
PRovoke Media's definitive global benchmark of global PR agency size and growth.
Enter PRovoke Media's 2022 Global 250 Agency Ranking and/or our 2020 Agencies of the Year competitions now.
PRovoke Media's annual selections for PR Agencies of the Year, across all of the world's major markets.
The 100 most influential CCOs & CMOs of leading brands around the world.
PRovoke Media profiles marcomms innovators from across North America, EMEA and Asia-Pac.
The most creatively awarded PR campaigns and agencies in the world.
In-depth annual research into the PR industry's efforts to raise creative standards.
APACD/Ruder Finn study of Asia-Pacific in-house communications professionals in 2021.
The world's biggest PR awards programme, dedicated to benchmarking the best PR work from across the globe.
The biggest PR conference of the year, a high-level forum designed to address the critical issues that matter most.
A global network of conferences that explore the innovation and disruption that is redefining public relations.
Unrivalled insight into the world's best PR agencies, across specialist and geographic categories.
Our Roundtables bring together in-house comms leaders with PR firms to examine the future of communications.
PRovoke Media elevates the PR industry at Cannes, in conjunction with ICCO.
PRovoke Media's coverage & events from the World Economic Forum in Davos.
The PR industry’s most comprehensive listing of firms from every region and specialty
Find the latest global PR and communications jobs from PRovoke Media. From internships to account executives or directors. See all our PR jobs here.
Content from PRovoke Media's premium partners.
PRovoke Media's editorial series published in collaboration with partners.
The Innovator 25: Dom Burch
In what area of marketing/PR do you see the most innovation?
How would you describe the communications/PR industry’s level of innovation?
Lagging other industries.
Where do you see the greatest opportunity for marketing & PR to become more innovative?
Social media & online marketing.
Who most influences how innovative a brand’s marketing/PR is?
Innovation is not driven by seniority in my experience. It comes from spotting an opportunity and seizing the moment, gathering support, and being lucky.
How do you define innovation?
Spotting an opportunity or a problem that needs solving, having an idea, giving it a try, measuring if it worked, if it did crack on, if it didn't what did you learn. Repeat.
Most innovative PR/comms campaign you’ve seen in the last 12 months?
None spring to mind. Sorry :(
What brands and/or agencies are most innovative when it comes to marketing/PR?
Samsung, Apple, Facebook, Twitter - all the usual ones I'm afraid,
Describe a moment in your career that you would consider ‘innovative.’
Launching Mum's Eye View in March 2014 — a YouTube channel that features the UK's top YouTube talent, alongside up and coming vloggers. Had 6m views and attracted 150k subscribers in first 12 months. It is a 'pay to play' social media model where Asda has invested all of its budget in content, not media, to drive engagement and views.
Who is your mentor and why?
Jonathan Perks is my executive coach. Nick Agarwal taught me everything I know about PR. Judith McKenna and Jon Wragg gave me my big break at Asda.
How do you get inspired?
By spending time in San Bruno with Walmart colleagues. Travelling to events like SXSW in Austin. Reading interesting books. Speaking at events to calibrate my thinking.
Advice for people seeking to bring new ideas, ways of doing things to their organizations?
Seek forgiveness, don't ask for permission. Try stuff out. Don't be afraid to fail. Measure everything. Build collaborations by investing time with people before you need anything in return. It's hard to make friends in a crisis. Put credit in the bank first.
In your opinion, what’s the most innovative place in the world? This could be a city, a venue, a neighborhood, etc.
San Francisco - simply because it is a melting pot of ideas, investors, successful companies and bright people.
What’s your favorite time of day and why?
In terms of work - when I first wake up. I'm alert, ready to be inspired, raring to go, and full of energy (unless I'm hungover). From a personal perspective, I'm happy most times of the day. But I do love an evening by the fire when it's cold, listening to 6 Music and tweeting away to my heart's content with a glass of red in hand. Or sat in the evening sun with a glass of something cold. Listening to 6 Music...
We feel that the views of the reader are as important as the views of the writer. Please contact us at [email protected]Signup For Our Newsletter Media Kits/Editorial Calendar Jobs Postings A-Z News Sitemap
© Holmes Report LLC 2022