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How do you define innovation?
Innovation is a new tool or app or service that creates an aha! factor and helps simplify life, is meaningful and can be experienced in real time. It's a new way of solving a problem.
Most innovative PR/comms campaign you’ve seen in the last 12 months?
Save The Internet campaign in India.
What brands and/or agencies are most innovative when it comes to marketing/PR?
The Indian Prime Minister.
Describe a moment in your career that you would consider ‘innovative.’
The moment I decided that I would bring the entire community of PR professionals together in India annually in the most democratic and fun way. PRAXIS was born.
In what area of marketing/PR do you see the most innovation?
Social media & online marketing.
How would you describe the communications/PR industry’s level of innovation?
Where do you see the greatest opportunity for marketing & PR to become more innovative?
Content & creative.
Who most influences how innovative a brand’s marketing/PR is?
Who is your mentor and why?
How do you find inspiration?
Advice for people seeking to bring new ideas, ways of doing things to their organizations?
In your opinion, what’s the most innovative place in the world?
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