Amith Prabhu | The Innovator 25 2016
Amith PrabhuThe Innovator 25:

Amith Prabhu


The Promise Foundation and SCoRe
New Delhi

"Speak up and share the idea with seniors. Do thorough home work to convince them"


After a career in in-house and agency PR, including two years at Edelman's Chicago office, Prabhu returned to India in 2013 and embarked on an entrepreneurial streak that has demonstrated an ambitious understanding of the power and purpose of public relations. With the Praxis event, Prabhu created the first major Indian PR conference, attracting the industry's top talent and some if its brightest youngsters, shifting location each year and creating a palpable sense of community. That was followed by SCoRe (Indian School of Reputation and Communications), Manifest (a conference for founders) and Zero Hour Strategies, a firm focused on political consulting. Despite all this, Prabhu also found time to launch India's first PR print publication, Reputation Today, all before the age of 35.

How do you define innovation?
Innovation is a new tool or app or service that creates an aha! factor and helps simplify life, is meaningful and can be experienced in real time. It's a new way of solving a problem.

Most innovative PR/comms campaign you’ve seen in the last 12 months?
Save The Internet campaign in India.

What brands and/or agencies are most innovative when it comes to marketing/PR?
The Indian Prime Minister.

Describe a moment in your career that you would consider ‘innovative.’
The moment I decided that I would bring the entire community of PR professionals together in India annually in the most democratic and fun way. PRAXIS was born.

In what area of marketing/PR do you see the most innovation?
Social media & online marketing.

How would you describe the communications/PR industry’s level of innovation?

Lagging other marketing disciplines

Where do you see the greatest opportunity for marketing & PR to become more innovative?
Content & creative.

Who most influences how innovative a brand’s marketing/PR is?

Who is your mentor and why?

Three of them — Madan Bahal, Amit Misra and NS Rajan: they identify talent and help them grow.

How do you find inspiration?

By travelling and attending talks by interesting people

Advice for people seeking to bring new ideas, ways of doing things to their organizations?

Speak up and share the idea with seniors. Do thorough home work to convince them about letting you execute it.

In your opinion, what’s the most innovative place in the world?

Chicago - spent two amazing years there.

What’s your favorite time of day and why?
During flights when all data is switched off and I have to time to think of new ideas.

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