Sunshine Farzan | The Innovator 25 2016
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Sunshine FarzanThe Innovator 25:

Sunshine Farzan

VP, head of marketing

Metlife
Hong Kong






 

Farzan's work at Metlife, which she joined in 2013, has seen the insurance giant adopt a far more creative, storytelling-based approach to its marketing. A digital specialist, Farzan built Metlife's digital capabilities and e-commerce unit before taking on overall marketing duties, as the company continued its shift to a B2C model. Accordingly, Farzan has consistently demonstrated an ability to break new ground, via an integrated approach that relies heavily on digital content and emotional storytelling. Prior to re-joining MetLife in Hong Kong, Farzan held senior digital marketing roles at American Express and Kraft.