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How do you define innovation?
Most innovative comms/marketing campaign you’ve seen in the last 12 months?
What brands and/or agencies are most innovative when it comes to marketing/PR?
Describe a moment in your career that you would consider ‘innovative.’
When I wrote my first book called the Dictionary of Change. It allowed me to catalog all the key trends happening in Asia and I met Martin Sorrell, the CEO of WPP after winning an unforeseen global award for it.
In what area of marketing/PR do you see the most innovation?
Social media & online marketing.
How would you describe the communications/PR industry’s level of innovation?
Where do you see the greatest opportunity for marketing & PR to become more innovative?
Content & creative.
Who most influences how innovative a brand’s marketing/PR is?
Who is your mentor and why?
How do you find inspiration?
Advice for people seeking to bring new ideas, ways of doing things to their organizations?
In your opinion, what’s the most innovative place in the world?
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