The latest PR news from PRovoke Media, previously known as the Holmes Report.
Opinion and commentary from PRovoke Media, previously known as the Holmes Report.
Catch the latest PR news & updates with PRovoke Media's PR Podcasts. Lifting the lid on key industry stories & trends, join our listeners of PR podcasts today.
Latest video interviews and campaigns from PRovoke Media, previously known as the Holmes Report.
Long-form journalism that analyzes the issues, challenges and opportunities facing the business and practice of PR.
Industry-leading analysis of the PR stories that matter.
Explore PR profiles and interviews with leaders from the marketing and PR worlds.
Keeping up with the latest thinking on PR industry expansion.
All of PRovoke Media's coverage and events from the World Economic Forum in Davos.
Coverage of the Cannes Lions from PRovoke Media in association with ICCO.
PR Crisis & Business Crisis review. PRovoke Media's annual analysis of the top reputation crises to rock the corporate sector. Read on here.
PRovoke Media's coverage of the Covid-19 crisis, focusing on corporate communication, public affairs & PR industry fallout.
PRovoke Media's PR Trends round up. PRovoke Media's annual forecast of PR trends and news that will impact the PR world in the year ahead...
Diversity & inclusion trends, views and analysis from Provoke Media.
Creative work, trends and views from the global public relations industry.
Dedicated to exploring the new frontiers of PR as it dives deeper into social media, content and analytics.
Our coverage of key technology PR trends and challenges from around the world of digital communications.
From brand marketing to conscious consumerism, coverage of key marketing and PR trends worldwide.
PRovoke Media's coverage, analysis and news around the rapidly-shifting area of employee engagement and internal communications.
Sports PR news, diversity & inclusion trends, views and analysis from PRovoke Media. Subscribe today for the very latest in the world of sports communications.
PRovoke Media's definitive global benchmark of global PR agency size and growth.
Enter PRovoke Media's 2023 Global 250 Agency Ranking and/or our Agencies of the Year competitions now.
PRovoke Media's annual selections for PR Agencies of the Year, across all of the world's major markets.
The 100 most influential CCOs & CMOs of leading brands around the world.
PRovoke Media profiles marcomms innovators from across North America, EMEA and Asia-Pac.
The most creatively awarded PR campaigns and agencies in the world.
In-depth annual research into the PR industry's efforts to raise creative standards.
APACD/Ruder Finn annual study of Asia-Pacific in-house communications professionals.
The world's biggest PR awards programme, dedicated to benchmarking the best PR work from across the globe.
The biggest PR conference of the year, a high-level forum designed to address the critical issues that matter most.
A global network of conferences that explore the innovation and disruption that is redefining public relations.
Unrivalled insight into the world's best PR agencies, across specialist and geographic categories.
Our Roundtables bring together in-house comms leaders with PR firms to examine the future of communications.
PRovoke Media elevates the PR industry at Cannes, in conjunction with ICCO.
PRovoke Media's coverage & events from the World Economic Forum in Davos.
The PR industry’s most comprehensive listing of firms from every region and specialty
Find the latest global PR and communications jobs from PRovoke Media. From internships to account executives or directors. See all our PR jobs here.
Content from PRovoke Media's premium partners.
PRovoke Media's editorial series published in collaboration with partners.
How do you define innovation?
Most innovative comms/marketing campaign you’ve seen in the last 12 months?
I don't believe it's possible to single out just one. But I really liked "The most dangerous town on the internet" by Norton.
What brands and/or agencies are most innovative when it comes to marketing/PR?
Describe a moment in your career that you would consider ‘innovative.’
We had a simple brief from our client, Tata Global Beverages – to market a new coffee brand (Tata Coffee Grand) in an entirely new way. With formats changing, viewing patterns are changing and for the brand to stay relevant it's not just what the story is about, but how you are communicating it.
So at this time of diffracted storytelling and saturated conversations around coffee, we decided to do something new. Something inspired by the coffee itself. What makes this coffee special is the fact that it is plantation fresh – homegrown and hand picked from the Tata plantations in Chikmagaloor.
We wanted to communicate this plantation fresh story to brand stakeholders. This included media to begin with, but also internal stakeholders, channel partners, business partners and the like. I believe that today, the experience is the message. So we really wanted them to experience the Tata coffee plantations. But since we couldn't take all these stakeholders to the plantation, we decided to take the plantation to the people.
We shot the entire plantation and converted this footage to a 360 degree virtual reality film that could be viewed on Google Cardboard (at the launch press conference, internal presentations, retailer POS), but also as a film meant to be shared on social media.
In what area of marketing/PR do you see the most innovation?
Social media & online marketing.
How would you describe the communications/PR industry’s level of innovation?
Where do you see the greatest opportunity for marketing & PR to become more innovative?
Content & creative.
Who most influences how innovative a brand’s marketing/PR is?
CMO. Innovation comes at a price. The decision-maker may vary, but it's the CMO who controls the budgets.
Who is your mentor and why?
How do you find inspiration?
I talk to the local cornershop owner. I buy things you wouldn't imagine. I people-watch in bars across the world. I play with my dogs. I look at what brands are doing and where technology is heading. Because the meeting point of creativity and technology is where the magic happens. I dream and wake up and make notes and dream again.
Advice for people seeking to bring new ideas, ways of doing things to their organizations?
Stay forever curious and open minded. Porous, almost. Never let hierarchy come in the way of ideas. Stand up for what you believe in — to your bosses and your clients.
In your opinion, what’s the most innovative place in the world?
We feel that the views of the reader are as important as the views of the writer. Please contact us at [email protected]Signup For Our Newsletter Media Kits/Editorial Calendar Jobs Postings A-Z News Sitemap
© Holmes Report LLC 2023