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How do you define innovation?
What brands and/or agencies are most innovative when it comes to marketing/PR?
Describe a moment in your career that you would consider ‘innovative.’
Bringing in innovation to the traditional communications/PR function — by combining the function of corporate strategy with communications. We elevated our mission to serve bigger purposes — strengthening the brand image, yet closely tied with business to achieve measurable and tangible business results. This started from our team — we poured a lot of creativity and innovation into our daily work, and made a significant impact in terms of changing the company culture to highly innovative, backed by strong ownership.
In what area of marketing/PR do you see the most innovation?
Content & creative.
How would you describe the communications/PR industry’s level of innovation?
Where do you see the greatest opportunity for marketing & PR to become more innovative?
Who most influences how innovative a brand’s marketing/PR is?
Who is your mentor and why?
I have lots of great mentors along my career. But to name the most influential one, I would say my mentor is my mother as she demonstrates intrinsic human values and provides me with an environment to pursuit my dreams.
How do you find inspiration?
I set no boundary to myself and indulge myself in different disciplines — as I believe I can learn something from every individual and from every single thing.
Advice for people seeking to bring new ideas, ways of doing things to their organizations?
In your opinion, what’s the most innovative place in the world?
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