The latest PR news from PRovoke Media, previously known as the Holmes Report.
Opinion and commentary from PRovoke, previously known as the Holmes Report.
The PRovoke podcast lifts the lid on key PR industry stories and trends. P/k/a as the Holmes Report's Echo Chamber.
Latest video interviews and campaigns from PRovoke, previously known as the Holmes Report.
Long-form journalism that analyzes the issues, challenges and opportunities facing the business and practice of PR.
Industry-leading analysis of the PR stories that matter.
Up close and personal with leaders from the marketing and PR worlds.
Keeping up with the latest thinking on PR industry expansion.
Coverage of the Cannes Lions from PRovoke in association with ICCO.
Coverage of the World Economic Forum in Davos.
PRovoke's annual analysis of the top reputation crises to rock the corporate sector.
PRovoke's annual forecast of trends that will impact the PR world in the year ahead.
Diversity & inclusion trends, views and analysis from the Holmes Report.
Creative work, trends and views from the global public relations industry.
Dedicated to exploring the new frontiers of PR as it dives deeper into social media, content and analytics.
Our coverage of key technology PR trends and challenges from around the world of digital communications.
From brand marketing to conscious consumerism, coverage of key marketing and PR trends worldwide.
Coverage of global corporate reputation and communications news and trends, from the leading online corporate PR news website The Holmes Report. Subscribe today!
The Holmes Report's coverage, analysis and news around the rapidly-shifting area of employee engagement and internal communications.
Sports PR news, diversity & inclusion trends, views and analysis from the Holmes Report. Subscribe today for the very latest in the world of sports communications.
PRovoke Media's definitive global benchmark of global PR agency size and growth, new for 2018.
PRovoke's annual selections for PR Agencies of the Year, across all of the world's major markets.
The world's 100 most powerful corporate communicators.
PRovoke profiles marketing and communications innovators from across North America, EMEA and Asia-Pac.
The most creatively awarded PR campaigns and agencies in the world.
In-depth annual research into the PR industry's efforts to raise creative standards.
The key global benchmark of PR agency rankings, industry size and global trends.
The world's biggest PR awards programme, dedicated to benchmarking the best PR work from across the globe.
The biggest PR conference of the year, a high-level forum designed to address the critical issues that matter most.
A global network of conferences that explore the innovation and disruption that is redefining public relations.
Unrivalled insight into the world's best PR agencies, across specialist and geographic categories.
Our Next 20 initiative brings together in-house comms leaders with PR firms to examine the future of communications.
PRovoke elevates the PR industry at Cannes in 2020, in conjunction with ICCO.
PRovoke's coverage & events from the World Economic Forum in Davos.
The PR industry’s most comprehensive listing of firms from every region and specialty
Find the latest global PR and communications jobs from the Holmes Report. From internships to account executives or directors. See all our PR jobs here.
Content from the Holmes Report's premium partners.
The Holmes Report's editorial series published in collaboration with partners.
How do you define innovation?
For me, innovation is taking techniques and methods that have been around for a long time and merging them with new technology to create a better result. A perfect example is leveraging analytics and insights as inputs to create a new digital or creative brief.
Most innovative comms/marketing campaign you’ve seen in the last 12 months?
One campaign that really stood out for me is Coke’s #shareacoke where they personalized the brand. I believe that any chance a company has to create a human/emotional connection with their customers is one that should be leveraged. I also like that it was started in a local market – Australia – and went global.
What brands and/or agencies are most innovative when it comes to marketing/PR?
The most innovative brands are the ones that forgo creating messaging for themselves and delve into what consumers are talking about to create relevant messages that resonate. Brands like Unilever and Starbucks come to mind.
Describe a moment in your career that you would consider ‘innovative.’
Working for Edelman working on the WalMart account. Stationed inside the client’s home office we worked with the WalMart communications team to handle a multitude of issues and opportunities they were facing. With the vast scope and large amount of work occurring, it was very easy to get distracted by the issue of the day, which would in turn prevent promotion of the good work which was occurring. To overcome this we divided the team into promote, protect and respond work streams. While this approach would hardly be considered innovate today, it was a complete change in the way WalMart communicated and it allowed us to be successful.
In what area of marketing/PR do you see the most innovation?
Content & creative.
How would you describe the communications/PR industry’s level of innovation?
Where do you see the greatest opportunity for marketing & PR to become more innovative?
Content & creative.
Who most influences how innovative a brand’s marketing/PR is?
Who is your mentor and why?
I have been fortunate to learn from many amazing people throughout my career. The two who have had the most impact on me are Harold Ickes and Vernon Jordan. Harold taught me how to look at a complete situation, determine the areas where you need to directly engage and those where direct involvement is not necessary, and finally how to realize your objective. Vernon taught me the art of relationship building, personal interactions and how to navigate the world of corporate and personal politics. I am fortunate to count both as friends and mentors.
How do you find inspiration?
The first place I find inspiration is with my family. My wife is my best friend and biggest champion. She is always encouraging me to try new things and push to be the best I can. Our relatively recent move to Japan has created many great opportunities along with the occasional challenge for our family. To see how she capitalizes on the opportunities and turns the challenges into a positive provides me with great inspiration. I also strive to be a good role model for my children – spending time with them is a regular source of inspiration.
Advice for people seeking to bring new ideas, ways of doing things to their organizations?
Don’t stop. Innovation and innovative ideas are sometimes hard to sell in. Keep at it. Start small and show success with smaller executions that promote a bigger idea.
In your opinion, what’s the most innovative place in the world?
We feel that the views of the reader are as important as the views of the writer. Please contact us at [email protected]Signup For Our Newsletter Media Kits/Editorial Calendar Jobs Postings Sitemap
© Holmes Report LLC 2020