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How do you define innovation?
To create trends
Most innovative comms/marketing campaign you’ve seen in the last 12 months?
What brands and/or agencies are most innovative when it comes to marketing/PR?
Describe a moment in your career that you would consider ‘innovative.’
I set up a NGO under SPRG last year to help the underprivileged in Hong Kong. More and more corporates support us on an ongoing basis and social welfare organisations also see the influence that a PR firm can make to the society.
In what area of marketing/PR do you see the most innovation?
How would you describe the communications/PR industry’s level of innovation?
Where do you see the greatest opportunity for marketing & PR to become more innovative?
Who most influences how innovative a brand’s marketing/PR is?
Who is your mentor and why?
Students (I have been teaching universities and graduate schools for over 20 years and to get prepared to teach and answer questions, I need to learn).
How do you find inspiration?
Advice for people seeking to bring new ideas, ways of doing things to their organizations?
In your opinion, what’s the most innovative place in the world?
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