Steven Chang | The Innovator 25 2016
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Steven ChangThe Innovator 25:

Steven Chang

Corporate VP

Tencent
Shanghai






 

As corporate VP at Tencent, Chang oversees the Chinese media giant's online marketing and advertising business, and is a fervent advocate for the creative power of digital content. Under his watch, Tencent has embraced digital innovation in its marketing and advertising platforms, particularly in terms of mobile, delivering entertainment, information and event sports, via its online NBA rights. A former adman, Chang has also been outspoken on the issue of trust, and has worked tirelessly to use sophisticated data analytics to help marketers.