Pedro Mendonca | The Innovator 25 2016
Pedro MendoncaThe Innovator 25:

Pedro Mendonca

General manager, innovation, Asia



As GM of innovation at Diageo Asia-Pacific, Mendonca is responsible for developing the spirits giant's pipeline of product innovation in the region, with a particular focus on taking global propositions and adapting them to the nuances of consumers in different Asian markets. Accordingly, he leads a team of 40 across innovation, finance, design, technical, and supply. Mendonca, who took on the role two years ago, has been with Diageo for more than 20 years, in Latin America and globally.