Andreas Bartels | Influence 100
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Andreas Bartels

Head of Communications
Lufthansa
Germany

Can you share a moment in your career when you saw PR's direct impact on business performance?
Overcoming the Covid crisis in the airline industry.

What are the communications industry's biggest challenges and opportunities in the year ahead?
Geopolitical and societal change.

What have you most admired about the communications industry over the past year?
The ability to adapt to AI.

What work from your team are you most proud of over the past year?
Our ‘Yes to Europe’ campaign.

How have you switched off from work and maintained wellness over the past year?
Doing my sports.

If I wasn't working in marketing/communications, I would be...
A lawyer.