Blanca Juti | Influence 100 2022
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Blanca Juti

Chief Communications & Public Affairs Officer

Beauty giant L’Oréal appointed Blanca Juti as its new chief corporate affairs and engagement officer last January. She joined the firm – whose brands include Lancôme, Yves Saint Laurent, Kiehl’s, Giorgio Armani, Maybelline, Essie, Garnier and Décleor – from Heineken, where she had been chief corporate affairs officer since 2016, leading the group’s global communications, public affairs and sustainability teams. At L’Oreal, Juti replaced Lucia Dumas, who moved on after three years. 

After spending five years as the cultural attaché for the Mexican Embassy in Finland, Juti joined the Nokia Group in 1998 as head of corporate communications for Latin America and was subsequently appointed head of investor relations. She was with the firm for 14 years, rising to vice president of marketing with responsibility for an €11 billion mobile phone business in 150 countries. Between Nokia and Heineken, Juti was chief brand officer at Rovio, owner of the Angry Birds gaming brand.

Meanwhile the brand announced its third Employee Share Ownership Plan in May this year, giving all employees the possibility to be more closely linked to the group’s development.