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After joining Schneider in 2012, Asia-Pacific marketing veteran Chris Leong was named global CMO and ExCo member at the industrial company in 2015. It is a role that gives Leong a broader remit than most, including brand impact, marketing engagement, digital customer experience, communications and sales operations — but also reflects her years of experience, which have included senior marketing and business leadership roles.
At Schneider, for example, Leong previously led a high growth area across the region, while at her previous posting at Nokia, she oversaw the company’s operations across China, Japan and Korea after earlier serving as global marketing SVP, complete with a $1bn budget.
Leong’s tenure at Schneider has seen the company emerge as a leading digital partner for sustainability and efficiency, with business objectives that are mapped against UN Sustainable Development Goals, and ambitious targets in terms of CO2 emission reductions and green electricity provision by 2025.
Leong made the shift to client side after more than a decade with advertising agencies in Asia. As she has said in previous interviews, Schneider is “the world’s biggest invisible brand”, helping Leong articulate the company’s ‘Life is On’ positioning, while also overseeing a global operation that aims to properly communicate the company’s sustainability credentials.
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