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As marketing chief for Salesforce’s influential social enterprise unit, Cristina Jones has stepped up the technology giant’s storytelling capabilities in order to help people and communities thrive. Jones’ team integrates customer advocacy, media partnerships and influencer strategies to better engage Salesforce.org’s community, which includes educators, philanthropists and community leaders.
Cristina joined Salesforce in January 2018 from 20th Century Fox, where she helmed Fox’s technology & creative strategy group, and held senior roles in the areas of marketing, technology and franchise distribution. At Fox, she focused on user behavior research to explore how technology can be leveraged to build authentic relationships and deeper connections between audiences and storytellers. In 2020, Cristina was named to the Ebony Power 100, and she was featured in the World Woman Foundation’s #ShesMyHero campaign.
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