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When Dustee Jenkins joined Spotify in 2017, one of the draws was the founder/CEO Daniel Ek’s “deep appreciation” for communications. “He believes in communication. He understands that for people to buy into something, to believe in something, they have to get it, they have to understand it,” Jenkins said in an interview with PRovoke Media.
Her role at the world’s biggest audio platform includes government relations and policy teams, internal and external comms across corporate, financial, consumer, public affairs, crisis and executive communications. The company meanwhile is expanding, having recently acquired a voice AI company that opens the door not just to more functionality on Spotify itself, but also other potential business opportunities.
Before Spotify, Jenkins was CCO of Target, where she spent seven years. Not only is she well versed in the intricacies of corporate communications and public affairs, having worked at Public Strategies earlier in her career, but she also has a keen eye on brand marketing trends. As she said at a PRovoke Media event in Cannes in 2018: “Everyone knows our dollars have to work harder, and consumers are surrounded by information. You can’t just spend your way to success. There is a way to reach consumers through earned media that is real and valuable and meaningful.”
Jenkins has been recognized by Mashable as one of 10 Pioneering Women Changing the Field of Communications, and was listed in PR Week’s Global Power Book and also highlighted by Ad Age for 40 Under 40 in Marketing, and PRWeek’s 40 Under 40 in Public Relations.
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