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Laura Langdon describes herself as “a results-driven marketing professional with deep cross-discipline expertise shaping global brand strategy”. Those disciplines include, PR and communications, digital marketing, demand generation, partnership development, and branded content creation.
Since 2019, Langdon has brought that holistic thinking to Wipro, a global information technology, consulting and business process services company. The company, founded in India, fuses together cognitive computing, hyper-automation, robotics, cloud, analytics and emerging technologies to help clients adapt to the digital world.
In 2020, the company brought in a new leadership with Thierry Delaporte as its CEO to revive the brand. In his tenure, Delaporte has been described — by ZDnet — as “ripping the guts out of the company's organisational structure” with an eye towards simplicity. On the back of this, the company recently reported it expects to see growth in many key areas of its business. The same year, Langdon was named one of the Top 25 Women Leaders in IT Services of 202 by The IT Services Report.
Intelligence and insight from across the PR world.
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