The latest PR news from PRovoke Media, previously known as the Holmes Report.
Opinion and commentary from PRovoke Media, previously known as the Holmes Report.
Catch the latest PR news & updates with PRovoke Media's PR Podcasts. Lifting the lid on key industry stories & trends, join our listeners of PR podcasts today.
Latest video interviews and campaigns from PRovoke Media, previously known as the Holmes Report.
The most popular news stories, longreads, podcasts, trends and more from PRovoke Media in 2023.
Long-form journalism that analyzes the issues, challenges and opportunities facing the business and practice of PR.
Industry-leading analysis of the PR stories that matter.
Explore PR profiles and interviews with leaders from the marketing and PR worlds.
Keeping up with the latest thinking on PR industry expansion.
All of PRovoke Media's coverage and events from the World Economic Forum in Davos.
Coverage of the Cannes Lions from PRovoke Media in association with ICCO.
PR Crisis & Business Crisis review. PRovoke Media's annual analysis of the top reputation crises to rock the corporate sector. Read on here.
PRovoke Media's coverage of the Covid-19 crisis, focusing on corporate communication, public affairs & PR industry fallout.
PRovoke Media's PR Trends round up. PRovoke Media's annual forecast of PR trends and news that will impact the PR world in the year ahead...
Diversity & inclusion trends, views and analysis from Provoke Media.
Creative work, trends and views from the global public relations industry.
Dedicated to exploring the new frontiers of PR as it dives deeper into social media, content and analytics.
Our coverage of key technology PR trends and challenges from around the world of digital communications.
From brand marketing to conscious consumerism, coverage of key marketing and PR trends worldwide.
PRovoke Media's coverage, analysis and news around the rapidly-shifting area of employee engagement and internal communications.
Sports PR news, diversity & inclusion trends, views and analysis from PRovoke Media. Subscribe today for the very latest in the world of sports communications.
PRovoke Media's definitive global benchmark of global PR agency size and growth.
Enter PRovoke Media's 2024 Global 250 Agency Ranking and/or our Agencies of the Year competitions now.
PRovoke Media's annual selections for PR Agencies of the Year, across all of the world's major markets.
The 100 most influential CCOs & CMOs of leading brands around the world.
PRovoke Media profiles marcomms innovators from across North America, EMEA and Asia-Pac.
The most creatively awarded PR campaigns and agencies in the world.
In-depth annual research into the PR industry's efforts to raise creative standards.
APACD/Ruder Finn annual study of Asia-Pacific in-house communications professionals.
The world's biggest PR awards programme, dedicated to benchmarking the best PR work from across the globe.
The biggest PR conference of the year, a high-level forum designed to address the critical issues that matter most.
A global network of conferences that explore the innovation and disruption that is redefining public relations.
Unrivalled insight into the world's best PR agencies, across specialist and geographic categories.
Our Roundtables bring together in-house comms leaders with PR firms to examine the future of communications.
PRovoke Media elevates the PR industry at Cannes, in conjunction with ICCO.
PRovoke Media's coverage & events from the World Economic Forum in Davos.
The PR industry’s most comprehensive listing of firms from every region and specialty
Find the latest global PR and communications jobs from PRovoke Media. From internships to account executives or directors. See all our PR jobs here.
Content from PRovoke Media's premium partners.
PRovoke Media's editorial series published in collaboration with partners.
Mediobanca CCO Lorenza Pigozzi is something of a lifer at the Italian bank. After graduating and working as a researcher for Lazard and Banca IMI, she joined Mediobanca in 2001 as head of knowledge management. Two years later, at a time of major changes in the bank’s governance, she was tasked with leading communications from a standing start, as the bank had never had a media relations lead.
Pigozzi has since steered Mediobanca through its diversification from corporate and investment banking into retail, consumer and wealth management. As head of group communications since 2013, she has managed its reputation through two further changes of governance and five strategic plans, as well as the Eurozone debt crisis, which wiped 90% of the value from Mediobanca’s shares.
Directly responsible for group media relations, media planning, advertising, marketing, social and digital, CSR, corporate identity and institutional events, Pigozzi’s projects range from corporate storytelling to retail and consumer brand reputation activities. She has been on the board of Mediobanca’s retail bank CheBanca! since it was set up seven years ago, is on the board member of Mediobanca Innovation Services, and oversaw the #Oltre project that, since 2016, has seen the group partnering with the Italian Paralympic Committee.
Can you share a moment in your career when you saw PR's direct impact on business performance?
This has been a very challenging year, in which we have had to deal with the activism of some significant shareholders in an attempt to discredit the soundness of our company's operations. Reinforcing the correctness of our actions and the effectiveness of our growth plans, in the media and through opinion leaders has meant that our various target audiences have never questioned the soundness of our plans and operations.
What are the communications industry's biggest challenges and opportunities in the year ahead?
The challenge facing the system as a whole today will be how best to deal with rising inflation, and also the great opportunity represented by the application of ESG criteria.
What have you most admired about this industry over the past year?
The pandemic accelerated transformational processes in the banking system that banks were forced unconditionally to initiate and implement, confirming the centrality of their role with clients and institutions.
What has most disappointed you about this industry over the past year?
The industry’s inability to evolve in step with fintech innovations. One example is cryptocurrencies, which are not yet systemically regulated, and also the whole world of the metaverse, which will be the next generation’s universe but is still largely unknown to the banking system.
How have you switched off from work and maintained wellness over the past year?Spending time with my children, looking after myself, through the sports I love, devouring books and being happy with my friends.
Which book/movie/TV show/podcast/playlist/other cultural source has helped you get through the past year or provided inspiration?
I am a very curious person, I read a lot, watch a lot of movies and love music, especially classical genres.
If I wasn't working in marketing/communications, I would be...
Sum up 2022 in one word.
We feel that the views of the reader are as important as the views of the writer. Please contact us at [email protected]Signup For Our Newsletter Media Kits/Editorial Calendar Jobs Postings A-Z News Sitemap
© Holmes Report LLC 2023