Linda Boff | Influence 100

Linda Boff 

Chief Marketing Officer 

Linda Boff’s vision for GE is to position the powerhouse as a “digital industrial company” across the all audiences. The successor to the legendary Beth Comstock told the Wall Street Journal last year, she’s excited about Snapchat, virtual reality and podcasting — “new platforms for storytelling.”

On her LinkedIn, she says she’s “passionate about all things digital, and the future of media, specifically new digital media and concepts that fuse content, design and technology.”

Even as she’s experimenting with platforms, her grasp on GE’s culture and mission is solid. She’d been with the conglomerate for 13 years before taking over all of its global marketing, brand, sponsorship and customer experience (she reports into Comstock).  

Over the past year, she and her team have raised awareness of GE’s digital transformation with the ads featuring “Owen,” a software developer who has secured his first job at GE and finds himself having to explain to his family and friends what developing for a digital industrial company means. According to GE, the campaign resulted in an 8x increase in resumes submitted to GE. 

Previously, Boff was GE’s executive director of global brand marketing. She also served as CMO of iVillage Properties, part of the NBC Universal.  Boff joined GE in early 2004 with 18 years of experience in marketing, advertising and communications including senior roles at Citigroup, the American Museum of Natural History and Porter Novelli.