Frank X. Shaw | Influence 100
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Frank-X.-Shaw

Frank X. Shaw

Corporate Vice President, Communications
Microsoft
US

 

When Frank Shaw joined Microsoft in 2009 as its head of communications, it was perhaps one of the most seamless agency to in-house transitions the industry has witnessed. One of the reasons for that, of course, was Shaw’s former role as president of the Microsoft account at WE Communications where he spent most of the first two decades of his career. In essence, this meant Shaw had spent nearly his entire career learning every facet of Microsoft’s business.

This knowledge has been integral in his role as head of global communications, seeing the tech giant through major changes — not only in its management but also in its overall business strategy. Which probably helps to explain why Shaw is only to happy to take Microsoft critics to task on Twitter.

Shaw has been the company’s communications lead through industry-altering acquisitions, ambitious and disastrous product launches, stunning leadership changes (and the tumult that followed). Amid considerable transformation, Shaw’s institutional PR insight remains unparalleled and has yielded considerable benefit to the company —and stands as a notable example of reputational stewardship for the industry-at-large.