The PRovoke podcast lifts the lid on key PR industry stories and trends. P/k/a as the Holmes Report's Echo Chamber.
Long-form journalism that analyzes the issues, challenges and opportunities facing the business and practice of PR.
PRovoke's coverage of the Covid-19 crisis, focusing on corporate communication, public affairs & PR industry fallout.
Dedicated to exploring the new frontiers of PR as it dives deeper into social media, content and analytics.
Our coverage of key technology PR trends and challenges from around the world of digital communications.
From brand marketing to conscious consumerism, coverage of key marketing and PR trends worldwide.
Coverage of global corporate reputation and communications news and trends, from the leading online corporate PR news website PRovoke. Subscribe today!
PRovoke's coverage, analysis and news around the rapidly-shifting area of employee engagement and internal communications.
Sports PR news, diversity & inclusion trends, views and analysis from PRovoke. Subscribe today for the very latest in the world of sports communications.
PRovoke Media's definitive global benchmark of global PR agency size and growth.
PRovoke's annual selections for PR Agencies of the Year, across all of the world's major markets.
PRovoke profiles marketing and communications innovators from across North America, EMEA and Asia-Pac.
In-depth annual research into the PR industry's efforts to raise creative standards.
The world's biggest PR awards programme, dedicated to benchmarking the best PR work from across the globe.
The biggest PR conference of the year, a high-level forum designed to address the critical issues that matter most.
A global network of conferences that explore the innovation and disruption that is redefining public relations.
Unrivalled insight into the world's best PR agencies, across specialist and geographic categories.
Our Next 20 initiative brings together in-house comms leaders with PR firms to examine the future of communications.
The PR industry’s most comprehensive listing of firms from every region and specialty
Find the latest global PR and communications jobs from PRovoke. From internships to account executives or directors. See all our PR jobs here.
PRovoke's editorial series published in collaboration with partners.
After numerous years agency-side, Anders Bylund was named head of group communications at Ikea parent Inter Ikea Group in mid-2011. Last year, following a corporate restructuring, he took on the same role at Interogo Holding, which oversees Ikea’s investment businesses. Before joining the company, Bylund spent more than a decade with Burson-Marsteller.
Can you share a moment in your career that you recognized PR's direct impact on business performance?
That's a long list, but to give one example: Communications driving employee trust and level of meaningfulness, strongly improving service driving revenue and margins.
What are the industry's biggest challenges and opportunities?
Biggest challenge is related to Trump and how that is infecting the trust of communications in general and undermining the meaning of the truth and making it more difficult to have public conversations.
How do you handle the unexpected?
With an open mind
How do you relax?
Playing with my grandchildren
If I wasn't working in marketing/communications, I would be...
playing even more with my grandchildren.
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