The latest PR news from PRovoke Media, previously known as the Holmes Report.
Opinion and commentary from PRovoke, previously known as the Holmes Report.
The PRovoke podcast lifts the lid on key PR industry stories and trends. P/k/a as the Holmes Report's Echo Chamber.
Latest video interviews and campaigns from PRovoke, previously known as the Holmes Report.
Long-form journalism that analyzes the issues, challenges and opportunities facing the business and practice of PR.
Industry-leading analysis of the PR stories that matter.
Up close and personal with leaders from the marketing and PR worlds.
Keeping up with the latest thinking on PR industry expansion.
PRovoke's coverage of the Covid-19 crisis, focusing on corporate communication, public affairs & PR industry fallout.
Coverage of the World Economic Forum in Davos.
PRovoke's annual analysis of the top reputation crises to rock the corporate sector.
PRovoke's annual forecast of trends that will impact the PR world in the year ahead.
Diversity & inclusion trends, views and analysis from Provoke.
Creative work, trends and views from the global public relations industry.
Dedicated to exploring the new frontiers of PR as it dives deeper into social media, content and analytics.
Our coverage of key technology PR trends and challenges from around the world of digital communications.
From brand marketing to conscious consumerism, coverage of key marketing and PR trends worldwide.
Coverage of global corporate reputation and communications news and trends, from the leading online corporate PR news website PRovoke. Subscribe today!
PRovoke's coverage, analysis and news around the rapidly-shifting area of employee engagement and internal communications.
Sports PR news, diversity & inclusion trends, views and analysis from PRovoke. Subscribe today for the very latest in the world of sports communications.
PRovoke Media's definitive global benchmark of global PR agency size and growth.
PRovoke's annual selections for PR Agencies of the Year, across all of the world's major markets.
The 100 most influential CCOs & CMOs of leading brands around the world.
PRovoke profiles marketing and communications innovators from across North America, EMEA and Asia-Pac.
The most creatively awarded PR campaigns and agencies in the world.
In-depth annual research into the PR industry's efforts to raise creative standards.
The key global benchmark of PR agency rankings, industry size and global trends.
The world's biggest PR awards programme, dedicated to benchmarking the best PR work from across the globe.
The biggest PR conference of the year, a high-level forum designed to address the critical issues that matter most.
A global network of conferences that explore the innovation and disruption that is redefining public relations.
Unrivalled insight into the world's best PR agencies, across specialist and geographic categories.
Our Next 20 initiative brings together in-house comms leaders with PR firms to examine the future of communications.
PRovoke elevates the PR industry at Cannes in 2020, in conjunction with ICCO.
PRovoke's coverage & events from the World Economic Forum in Davos.
The PR industry’s most comprehensive listing of firms from every region and specialty
Find the latest global PR and communications jobs from PRovoke. From internships to account executives or directors. See all our PR jobs here.
Content from PRovoke's premium partners.
PRovoke's editorial series published in collaboration with partners.
Working in the issues-rich environment of the extractive industry’s, Dave Samson has taken a frequently feisty approach to protecting Chevron’s reputation, particularly around the most high-profile threat to the company’s image: charges related to the alleged dumping of toxic waste in the Ecuadorian rain forest.
But Samson leads a team is responsible for all aspects of corporate communications, including media relations, employee communications, executive communications and issues management, as well as corporate branding and advertising. And he has built his own reputation within the company and within the industry as a whole, recently serving as chairman of the board of trustees for the Arthur W Page Society and receiving the Plank Center Award for mentorship.
It’s been quite a journey from Levi Strauss & Co, where Samson had some early in-house experience—and expertise in corporate responsibility—after working at Denver-based public relations firm MGA Communications. He joined Chevron from Oracle Corporation, where he was vice president of international public relations and executive communications. Prior to joining Oracle, he was a partner at Ketchum, where he oversaw the agency’s San Francisco operations; and director of international communications at IBM.
Can you share a moment in your career that you recognized PR's direct impact on business performance?
When Chevron acquired Unocal in 2004. After the Chinese made an 11th hour bid, the deal team (including communications and government affairs) were able to convince the Street that $63 a share from Chevron was a more certain deal than $63 from the Chinese. That saved the company $2 billion and helped secure the acquisition.
What are the industry's biggest challenges and opportunities?
Keeping pace with the rapidly changing business, social and political landscape, coupled with dramatic technological change. For those that can navigate this environment, there is huge opportunity.
How do you handle the unexpected?
Stay calm and agile.
How do you relax?
If I wasn't working in marketing/communications, I would be...
A mystery writer living on a ranch in the Colorado Rockies.
We feel that the views of the reader are as important as the views of the writer. Please contact us at [email protected]Signup For Our Newsletter Media Kits/Editorial Calendar Jobs Postings Sitemap
© Holmes Report LLC 2021