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In 2015, Marriott International named outsider Tricia Primrose to its top communications and public affairs post — and later that year, it announced intention to purchase Starwood Hotels which would make it the largest hotel company with more than 5,700 properties.
Primrose is responsible for corporate relations, government affairs, corporate communications planning and operations, corporate social responsibility, and sharing accountability for corporate culture.
She joined the company from Rational 360, a communications firm where she had been a partner since 2013 providing counsel and communications support for C-suite executives at large multinational companies. Before this, she ran her own PR firm — Impression Partners — which she later merged with Rational 360. Prior to this, she had been an EVP of global communications and public affairs at AOL.
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