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During his 18-year run at Nike, Powell has surely seen every conceivable PR issue, at a company that has faced numerous stakeholder challenges. Through it all, the Briton has demonstrated a deft media touch, overseeing such areas as global brand management, youth marketing, influencer communications, corporate reputation and crisis management. Powell oversees a team of 250 professionals at Nike, after ascending into the top comms role in 2005, and guides corporate, consumer and employee communications activities for Nike Inc., including the Nike brand, Converse, the Jordan Brand and Hurley. Nike’s Global Community Impact teams also report to Powell. Before joining the company, Powell worked in both agency and in-house roles in London and Brussels.
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