The latest PR news from PRovoke Media, previously known as the Holmes Report.
Opinion and commentary from PRovoke Media, previously known as the Holmes Report.
Catch the latest PR news & updates with PRovoke Media's PR Podcasts. Lifting the lid on key industry stories & trends, join our listeners of PR podcasts today.
Latest video interviews and campaigns from PRovoke Media, previously known as the Holmes Report.
Long-form journalism that analyzes the issues, challenges and opportunities facing the business and practice of PR.
Industry-leading analysis of the PR stories that matter.
Explore PR profiles and interviews with leaders from the marketing and PR worlds.
Keeping up with the latest thinking on PR industry expansion.
All of PRovoke Media's coverage and events from the World Economic Forum in Davos.
Coverage of the Cannes Lions from PRovoke Media in association with ICCO.
PR Crisis & Business Crisis review. PRovoke Media's annual analysis of the top reputation crises to rock the corporate sector. Read on here.
PRovoke Media's coverage of the Covid-19 crisis, focusing on corporate communication, public affairs & PR industry fallout.
PRovoke Media's PR Trends round up. PRovoke Media's annual forecast of PR trends and news that will impact the PR world in the year ahead...
Diversity & inclusion trends, views and analysis from Provoke Media.
Creative work, trends and views from the global public relations industry.
Dedicated to exploring the new frontiers of PR as it dives deeper into social media, content and analytics.
Our coverage of key technology PR trends and challenges from around the world of digital communications.
From brand marketing to conscious consumerism, coverage of key marketing and PR trends worldwide.
PRovoke Media's coverage, analysis and news around the rapidly-shifting area of employee engagement and internal communications.
Sports PR news, diversity & inclusion trends, views and analysis from PRovoke Media. Subscribe today for the very latest in the world of sports communications.
PRovoke Media's definitive global benchmark of global PR agency size and growth.
Enter PRovoke Media's 2023 Global 250 Agency Ranking and/or our Agencies of the Year competitions now.
PRovoke Media's annual selections for PR Agencies of the Year, across all of the world's major markets.
The 100 most influential CCOs & CMOs of leading brands around the world.
PRovoke Media profiles marcomms innovators from across North America, EMEA and Asia-Pac.
The most creatively awarded PR campaigns and agencies in the world.
In-depth annual research into the PR industry's efforts to raise creative standards.
APACD/Ruder Finn annual study of Asia-Pacific in-house communications professionals.
The world's biggest PR awards programme, dedicated to benchmarking the best PR work from across the globe.
The biggest PR conference of the year, a high-level forum designed to address the critical issues that matter most.
A global network of conferences that explore the innovation and disruption that is redefining public relations.
Unrivalled insight into the world's best PR agencies, across specialist and geographic categories.
Our Roundtables bring together in-house comms leaders with PR firms to examine the future of communications.
PRovoke Media elevates the PR industry at Cannes, in conjunction with ICCO.
PRovoke Media's coverage & events from the World Economic Forum in Davos.
The PR industry’s most comprehensive listing of firms from every region and specialty
Find the latest global PR and communications jobs from PRovoke Media. From internships to account executives or directors. See all our PR jobs here.
Content from PRovoke Media's premium partners.
PRovoke Media's editorial series published in collaboration with partners.
After almost a decade in communications leadership roles with subsidiary Wrigley, Andy Pharoah was promoted to take leadership of the corporate affairs function at Mars in the summer of 2016—a role that has always included interesting issues, particularly around health and nutrition and (increasingly) sourcing questions.
At the time, Mars CEO Grant Reid paid tribute to Pharoah’s work at Wrigley: "He has built a high-performing corporate affairs team at Wrigley while driving broader initiatives across Mars, particularly within our sustainability and health and wellbeing agendas. Andy is a well-respected collaborator and leader among his peers."
Shortly after his promotion, Skittles found itself in spotlight after Donald Trump Jr. compared Syrian refugees to a bowl of the candy. The brand's response — praised for its humanity against such a callous analogy — is among Pharoah's notable achievements in the last year.
"Mars continues to standup publicly and respectfully for what we believe on the threat for climate change and the need for action," Pharoah noted.
Before joining the chewing gum giant in 2008, he spent 13 years with Hill+Knowlton, where he worked with a wide range of companies, governments and NGOs, as head of the corporate practice for Europe, Middle East and Africa. His early career was spent working in UK politics.
Can you share a moment in your career that you recognized PR's direct impact on business performance?
For me it was seeing the power of great crisis management preserving a business model under attack.
What are the industry's biggest challenges and opportunities?
For companies and brands the age of control is over. The two-way dialogue companies need to drive and the imperative of consumer brand relevance means you can no longer choose where or when to engage. For most that is unchartered territory.
Secondly the general benign to positive political environment that companies have operated in for decades is no longer a given. Companies will need to stand up and be counted on the issues that matter. that can create cut-through but also risk controversy as it is impossible to please all of the people all of the time.
How do you handle the unexpected?
By putting our values and principles first and trusting our judgement. If it feels right it probably is.
How do you relax?
Music, watching sport, food & wine and spending time with those I love.
Book/movie/TV show/podcast that teaches a valuable lesson about PR?
No idea if they tell a message but I love the films of Richard Curtis.
If I wasn't working in marketing/communications, I would be...
Well, originally I wanted to be a vet, then a teacher and my job was in politics...
We feel that the views of the reader are as important as the views of the writer. Please contact us at [email protected]Signup For Our Newsletter Media Kits/Editorial Calendar Jobs Postings A-Z News Sitemap
© Holmes Report LLC 2023