The latest PR news from PRovoke Media, previously known as the Holmes Report.
Opinion and commentary from PRovoke Media, previously known as the Holmes Report.
Catch the latest PR news & updates with PRovoke Media's PR Podcasts. Lifting the lid on key industry stories & trends, join our listeners of PR podcasts today.
Latest video interviews and campaigns from PRovoke Media, previously known as the Holmes Report.
Long-form journalism that analyzes the issues, challenges and opportunities facing the business and practice of PR.
Industry-leading analysis of the PR stories that matter.
Explore PR profiles and interviews with leaders from the marketing and PR worlds.
Keeping up with the latest thinking on PR industry expansion.
All of PRovoke Media's coverage and events from the World Economic Forum in Davos.
Coverage of the Cannes Lions from PRovoke Media in association with ICCO.
PR Crisis & Business Crisis review. PRovoke Media's annual analysis of the top reputation crises to rock the corporate sector. Read on here.
PRovoke Media's coverage of the Covid-19 crisis, focusing on corporate communication, public affairs & PR industry fallout.
PRovoke Media's PR Trends round up. PRovoke Media's annual forecast of PR trends and news that will impact the PR world in the year ahead...
Diversity & inclusion trends, views and analysis from Provoke Media.
Creative work, trends and views from the global public relations industry.
Dedicated to exploring the new frontiers of PR as it dives deeper into social media, content and analytics.
Our coverage of key technology PR trends and challenges from around the world of digital communications.
From brand marketing to conscious consumerism, coverage of key marketing and PR trends worldwide.
PRovoke Media's coverage, analysis and news around the rapidly-shifting area of employee engagement and internal communications.
Sports PR news, diversity & inclusion trends, views and analysis from PRovoke Media. Subscribe today for the very latest in the world of sports communications.
PRovoke Media's definitive global benchmark of global PR agency size and growth.
Enter PRovoke Media's 2023 Global 250 Agency Ranking and/or our Agencies of the Year competitions now.
PRovoke Media's annual selections for PR Agencies of the Year, across all of the world's major markets.
The 100 most influential CCOs & CMOs of leading brands around the world.
PRovoke Media profiles marcomms innovators from across North America, EMEA and Asia-Pac.
The most creatively awarded PR campaigns and agencies in the world.
In-depth annual research into the PR industry's efforts to raise creative standards.
APACD/Ruder Finn annual study of Asia-Pacific in-house communications professionals.
The world's biggest PR awards programme, dedicated to benchmarking the best PR work from across the globe.
The biggest PR conference of the year, a high-level forum designed to address the critical issues that matter most.
A global network of conferences that explore the innovation and disruption that is redefining public relations.
Unrivalled insight into the world's best PR agencies, across specialist and geographic categories.
Our Roundtables bring together in-house comms leaders with PR firms to examine the future of communications.
PRovoke Media elevates the PR industry at Cannes, in conjunction with ICCO.
PRovoke Media's coverage & events from the World Economic Forum in Davos.
The PR industry’s most comprehensive listing of firms from every region and specialty
Find the latest global PR and communications jobs from PRovoke Media. From internships to account executives or directors. See all our PR jobs here.
Content from PRovoke Media's premium partners.
PRovoke Media's editorial series published in collaboration with partners.
Comcast’s reputation issues are well-worn territory at this point, but Rudnay has made efforts to improve this a “top priority” over the past two years. The way this playing out is through investing in tools, training and technology — including implementing a system for real-time customer feedback and simplify experiences. By one metric, it’s working — in Oregon, complaints to cable regulators are down 25%.
She was named chief communications officer in March of 2012, expanding her responsibilities to include leadership of Comcast’s financial reporting, crisis management, federal and regulatory activities, product launches, employee relations, diversity, and social and digital media.
She had led investor and media for the company’s merger with NBCUniversal and the subsequent rebranding. Before joining Comcast in 2003, Rudnay served as vice president of corporate communications and media relations at Lincoln Financial Group. She previously served as vice president of communications and corporate identity at Advanta Corporation and as a communications manager for the Pew Charitable Trusts.
Can you share a moment in your career that you recognized PR's direct impact on business performance?
I’m lucky to be part of an organization that understands and appreciates the value of strategic communications. One moment that stands out was after we acquired NBCUniversal in 2011 – we recognized that we had truly transformed from a cable company into a global leader in media and technology. So we began a year-long effort to re-brand the company to reflect this transformation. It was an incredibly important moment for us to redefine our company and communicate the story of our brand to the world.
What are the industry's biggest challenges and opportunities?
Our biggest challenge is also our biggest opportunity … the increasingly rapid pace of change happening across our businesses. Figuring out how to adapt to and embrace that change … and lead that change … is what inspires me every day.
How do you handle the unexpected?
I tell myself, and my team, all the time to “act like a duck” – it means handling every challenge, expected or otherwise, like a duck floats through water … calm on the surface, but paddling furiously underneath.
How do you relax?
Taking long walks on the beach in Avalon … it’s my happy place … and spending time with my granddaughter.
Book/movie/TV show/podcast that teaches a valuable lesson about PR?
Dr. Angela Duckworth’s fabulous book “Grit: The Power of Passion and Perseverance.” The book isn’t about PR specifically, but rather about the tremendous value of “grittiness” in all aspects of life and business. The title says it all … passion and perseverance are absolutely critical to success in just about every way.
If I wasn't working in marketing/communications, I would be...
Something in design. I love fashion, architecture, traveling the world and discovering new trends.
We feel that the views of the reader are as important as the views of the writer. Please contact us at [email protected]Signup For Our Newsletter Media Kits/Editorial Calendar Jobs Postings A-Z News Sitemap
© Holmes Report LLC 2023