The latest PR news from PRovoke Media, previously known as the Holmes Report.
Opinion and commentary from PRovoke Media, previously known as the Holmes Report.
Catch the latest PR news & updates with PRovoke Media's PR Podcasts. Lifting the lid on key industry stories & trends, join our listeners of PR podcasts today.
Latest video interviews and campaigns from PRovoke Media, previously known as the Holmes Report.
Long-form journalism that analyzes the issues, challenges and opportunities facing the business and practice of PR.
Industry-leading analysis of the PR stories that matter.
Up close and personal with leaders from the marketing and PR worlds.
Keeping up with the latest thinking on PR industry expansion.
PRovoke Media's coverage of the Covid-19 crisis, focusing on corporate communication, public affairs & PR industry fallout.
The World Economic Forum is the International Organization for Public-Private Cooperation. Discover more Davos news today.
PR Crisis & Business Crisis review. PRovoke Media's annual analysis of the top reputation crises to rock the corporate sector. Read on here.
PRovoke Media's PR Trends round up. PRovoke Media's annual forecast of PR trends and news that will impact the PR world in the year ahead...
Diversity & inclusion trends, views and analysis from Provoke Media.
Creative work, trends and views from the global public relations industry.
Dedicated to exploring the new frontiers of PR as it dives deeper into social media, content and analytics.
Our coverage of key technology PR trends and challenges from around the world of digital communications.
From brand marketing to conscious consumerism, coverage of key marketing and PR trends worldwide.
Coverage of global corporate reputation and communications news and trends, from the leading online corporate PR news website PRovoke Media. Subscribe today!
PRovoke Media's coverage, analysis and news around the rapidly-shifting area of employee engagement and internal communications.
Sports PR news, diversity & inclusion trends, views and analysis from PRovoke Media. Subscribe today for the very latest in the world of sports communications.
PRovoke Media's definitive global benchmark of global PR agency size and growth.
PRovoke Media's annual selections for PR Agencies of the Year, across all of the world's major markets.
The 100 most influential CCOs & CMOs of leading brands around the world.
PRovoke Media profiles marcomms innovators from across North America, EMEA and Asia-Pac.
The most creatively awarded PR campaigns and agencies in the world.
In-depth annual research into the PR industry's efforts to raise creative standards.
APACD/Ruder Finn study of Asia-Pacific in-house communications professionals in 2021.
The world's biggest PR awards programme, dedicated to benchmarking the best PR work from across the globe.
The biggest PR conference of the year, a high-level forum designed to address the critical issues that matter most.
A global network of conferences that explore the innovation and disruption that is redefining public relations.
Unrivalled insight into the world's best PR agencies, across specialist and geographic categories.
Our Roundtables bring together in-house comms leaders with PR firms to examine the future of communications.
PRovoke Media elevates the PR industry at Cannes, in conjunction with ICCO.
PRovoke Media's coverage & events from the World Economic Forum in Davos.
The PR industry’s most comprehensive listing of firms from every region and specialty
Find the latest global PR and communications jobs from PRovoke Media. From internships to account executives or directors. See all our PR jobs here.
Content from PRovoke Media's premium partners.
PRovoke Media's editorial series published in collaboration with partners.
Since taking on Alibaba’s top international communications role last year, Jennifer Kuperman has overseen a visible shift in the Chinese e-commerce giant’s global reputation, thanks to a concerted effort to ensure foreign countries better understand the company’s remarkable offering and growth story. Kuperman has worked tirelessly to build a corporate affairs team that befits Alibaba’s rise into one of the world’s biggest brands, amid a challenging media environment that sometimes appears hostile.
Those efforts are highlighted by this year’s Gateway17 event in Detroit, which Kuperman developed and ran —bringing together 3,000 American small businesses, entrepreneurs, and farmers to learn how they can grow their businesses by exporting to China, underscoring Alibaba’s US strategy to successful effect. Meanwhile, Kuperman also secured Alibaba founder Jack Ma the cover of Fortune’s 50 greatest world leaders issue, ahead of considerable competition, helping to demystify perceptions of the company.
Kuperman was previously SVP and head of corporate marketing and reputation at Visa, and also served as the chief of staff to Visa’s CEO. She began her career as a management consultant with Accenture.
Can you share a moment in your career that you recognized PR's direct impact on business performance?
Alibaba Group recently hosted Gateway ’17, a conference which brought together 3,000 American small businesses, entrepreneurs, and farmers to learn how they can grow their businesses by exporting to China. The event is named “Gateway” because we believe Alibaba can be the gateway for US SMEs to China. Gateway ’17 – and the opportunities which will spring from it – are central to Alibaba’s U.S. strategy and commitment to support U.S. job creation. My team created and executed the event which cemented our strategy in the United States, supporting business development, government relations and building our reputation outside of China.
What are the industry's biggest challenges and opportunities?
The fast changing technology impacts our business hugely both in scope, diversification and how we execute. Driving this change and embracing it is our biggest opportunity and our biggest challenge.
How do you handle the unexpected?
How do you relax?
Hanging with my 3 and 6 year old daughters (often with a glass of wine in my hand!)
Book/movie/TV show/podcast that teaches a valuable lesson about PR?
Thank You for Smoking
If I wasn't working in marketing/communications, I would be...
opening a restaurant with a focus on artichokes.
We feel that the views of the reader are as important as the views of the writer. Please contact us at [email protected]Signup For Our Newsletter Media Kits/Editorial Calendar Jobs Postings Sitemap
© Holmes Report LLC 2021