The latest PR news from PRovoke Media, previously known as the Holmes Report.
Opinion and commentary from PRovoke Media, previously known as the Holmes Report.
The PRovoke Media podcast lifts the lid on key PR industry stories and trends. P/k/a as the Holmes Report's Echo Chamber.
Latest video interviews and campaigns from PRovoke Media, previously known as the Holmes Report.
Long-form journalism that analyzes the issues, challenges and opportunities facing the business and practice of PR.
Industry-leading analysis of the PR stories that matter.
Up close and personal with leaders from the marketing and PR worlds.
Keeping up with the latest thinking on PR industry expansion.
PRovoke Media's coverage of the Covid-19 crisis, focusing on corporate communication, public affairs & PR industry fallout.
Coverage of the World Economic Forum in Davos.
PRovoke Media's annual analysis of the top reputation crises to rock the corporate sector.
PRovoke Media's annual forecast of trends that will impact the PR world in the year ahead.
Diversity & inclusion trends, views and analysis from Provoke Media.
Creative work, trends and views from the global public relations industry.
Dedicated to exploring the new frontiers of PR as it dives deeper into social media, content and analytics.
Our coverage of key technology PR trends and challenges from around the world of digital communications.
From brand marketing to conscious consumerism, coverage of key marketing and PR trends worldwide.
Coverage of global corporate reputation and communications news and trends, from the leading online corporate PR news website PRovoke Media. Subscribe today!
PRovoke Media's coverage, analysis and news around the rapidly-shifting area of employee engagement and internal communications.
Sports PR news, diversity & inclusion trends, views and analysis from PRovoke Media. Subscribe today for the very latest in the world of sports communications.
PRovoke Media's definitive global benchmark of global PR agency size and growth.
PRovoke Media's annual selections for PR Agencies of the Year, across all of the world's major markets.
The 100 most influential CCOs & CMOs of leading brands around the world.
PRovoke Media profiles marcomms innovators from across North America, EMEA and Asia-Pac.
The most creatively awarded PR campaigns and agencies in the world.
In-depth annual research into the PR industry's efforts to raise creative standards.
The world's biggest PR awards programme, dedicated to benchmarking the best PR work from across the globe.
The biggest PR conference of the year, a high-level forum designed to address the critical issues that matter most.
A global network of conferences that explore the innovation and disruption that is redefining public relations.
Unrivalled insight into the world's best PR agencies, across specialist and geographic categories.
Our Roundtables bring together in-house comms leaders with PR firms to examine the future of communications.
PRovoke Media elevates the PR industry at Cannes, in conjunction with ICCO.
PRovoke Media's coverage & events from the World Economic Forum in Davos.
The PR industry’s most comprehensive listing of firms from every region and specialty
Find the latest global PR and communications jobs from PRovoke Media. From internships to account executives or directors. See all our PR jobs here.
Content from PRovoke Media's premium partners.
PRovoke Media's editorial series published in collaboration with partners.
When it comes to the development of public relations in the Middle East, few have played a leadership role greater than that of Brian Lott. As chief communications officer of Mubadala Investment Company—the sovereign-owned business development giant and one of the region’s most sophisticated users of PR — Lott oversees a mandate that is as broad as it is deep. Responsible for stewardship of the brand and management of the group’s corporate communications requirements, Lott has also focused on recruiting and developing local public relations talent to manage the reputations of the company and its various portfolio units.
And beyond Mubadala, Lott has served as chair of the Middle East Public Relations Association—from 2015 until January of this year, helping define the organization’s mission and vision and spearheading its contribution to professional development in the region—and as a member of Zayed University’s International Advisory Board.
Lott began his career in Washington DC, where he served as chief of staff, spokesman and campaign manager for two members of Congress. He is a published author and former journalist. Before joining Mubadala, Lott worked at global public relations firm Burson-Marsteller for ten years.
Can you share a moment in your career that you recognized PR's direct impact on business performance?
Mubadala's strong reputation which enables it to attract the world's best companies as its business partners, made evident by its recent merger with a fellow industry giant.
What are the industry's biggest challenges and opportunities?
Its biggest challenge is the fractional, dispersed way people absorb information and entertainment. Our biggest opportunity is using creativity and honesty to cut through the clutter.
How do you handle the unexpected?
With the realization that life is more often unpredictable than we would like to believe
How do you relax?
Book/movie/TV show/podcast that teaches a valuable lesson about PR?
The Man Who Shot Liberty Valance
If I wasn't working in marketing/communications, I would be...
running an Opera House.
We feel that the views of the reader are as important as the views of the writer. Please contact us at [email protected]Signup For Our Newsletter Media Kits/Editorial Calendar Jobs Postings Sitemap
© Holmes Report LLC 2021