Follow Us
PodcastsCatch the latest PR news & updates with PRovoke Media's PR Podcasts. Lifting the lid on key industry stories & trends, join our listeners of PR podcasts today.
VideosLatest video interviews and campaigns from PRovoke Media, previously known as the Holmes Report.
Premium ContentLong-form journalism that analyzes the issues, challenges and opportunities facing the business and practice of PR.
Profiles & InterviewsExplore PR profiles and interviews with leaders from the marketing and PR worlds.
CoronavirusPRovoke Media's coverage of the Covid-19 crisis, focusing on corporate communication, public affairs & PR industry fallout.
DavosThe World Economic Forum is the International Organization for Public-Private Cooperation. Discover more Davos news today.
Crisis ReviewPR Crisis & Business Crisis review. PRovoke Media's annual analysis of the top reputation crises to rock the corporate sector. Read on here.
Trend ForecastsPRovoke Media's PR Trends round up. PRovoke Media's annual forecast of PR trends and news that will impact the PR world in the year ahead...
Social & DigitalDedicated to exploring the new frontiers of PR as it dives deeper into social media, content and analytics.
TechnologyOur coverage of key technology PR trends and challenges from around the world of digital communications.
ConsumerFrom brand marketing to conscious consumerism, coverage of key marketing and PR trends worldwide.
CorporateCoverage of global corporate reputation and communications news and trends, from the leading online corporate PR news website PRovoke Media. Subscribe today!
Employee EngagementPRovoke Media's coverage, analysis and news around the rapidly-shifting area of employee engagement and internal communications.
Sports Marketing Sports PR news, diversity & inclusion trends, views and analysis from PRovoke Media. Subscribe today for the very latest in the world of sports communications.
Global PR Agency RankingsPRovoke Media's definitive global benchmark of global PR agency size and growth.
Agencies of the YearPRovoke Media's annual selections for PR Agencies of the Year, across all of the world's major markets.
Innovator 25PRovoke Media profiles marcomms innovators from across North America, EMEA and Asia-Pac.
Creativity in PRIn-depth annual research into the PR industry's efforts to raise creative standards.
Asia-Pacific Communication IndexAPACD/Ruder Finn study of Asia-Pacific in-house communications professionals in 2021.
SABRE AwardsThe world's biggest PR awards programme, dedicated to benchmarking the best PR work from across the globe.
PRovokeSummit GlobalThe biggest PR conference of the year, a high-level forum designed to address the critical issues that matter most.
PRovoke Media Regional SeriesA global network of conferences that explore the innovation and disruption that is redefining public relations.
Agencies of the YearUnrivalled insight into the world's best PR agencies, across specialist and geographic categories.
RoundtablesOur Roundtables bring together in-house comms leaders with PR firms to examine the future of communications.
Agency PlaybookThe PR industry’s most comprehensive listing of firms from every region and specialty
.jpg)
All JobsFind the latest global PR and communications jobs from PRovoke Media. From internships to account executives or directors. See all our PR jobs here.
Under the marketing leadership of Tony Palmer, Kimberly-Clark has been transformed from a paper products manufacturing company into a consumer-facing business, based on the philosophy that marketing is “the organizing principle of growth for a company,” as he told Forbes on his promotion to his new role, which includes responsibility for the global marketing, innovation, corporate research and development and corporate communications functions.
That philosophy has manifested itself in a number of terrific public relations programs, including SABRE-winning work like U by Kotex—an edgy youth-oriented campaign for the tampon brand—and The Great American Try On for Depend, which saw celebrities sporting briefs for incontinence as a way to confront the stigma of the condition head-on and get media buzzing. The company recently named a new CMO Scott Usitalo, who reports into Palmer.
Palmer joined Kimberly-Clark in 2006, having previously served as managing director, UK, for Kellogg Company, and president of the company’s natural, frozen and warehouse club businesses. He also held marketing and general management positions within the Minute Maid division of Coca-Cola, as region director for Coca-Cola in Australia, and as a marketing manager with Mars Confectionery Australia.
Intelligence and insight from across the PR world.
About PRovoke Media Contact Us Privacy & Cookie PolicyWe feel that the views of the reader are as important as the views of the writer. Please contact us at [email protected]
Signup For Our Newsletter Media Kits/Editorial Calendar Jobs Postings A-Z News Sitemap© Holmes Report LLC 2022
